Tourism New Zealand (Tourism NZ) and Air New Zealand (Air NZ) have teamed up on a month-long winter campaign to boost visitorship to the country’s ski regions.
The partnership is part of Tourism NZ’s second phase of its Do something new, New Zealand winter campaign, which kicked off on August 3.
The campaign will see key ski locations Taupo, Christchurch and Queenstown promoted through social media, digital display advertising and online.
Air NZ general manager brand & marketing, Jeremy O’Brien, said: “We’re extremely lucky in New Zealand that we can fly to either Taupo, Christchurch or Queenstown and be so close to an epic adventure at one of our world-class ski fields.
“While a record number of New Zealanders travelled during the school holidays, the challenge now is to encourage Kiwis to continue to travel domestically, outside of the peak holiday period.”
Tourism NZ general manager domestic, Bjoern Spreitzer, added that the strong results from the school holidays were really encouraging, and its campaign with Air NZ is “vital to continue this positive momentum”.
Air NZ has increased domestic capacity for August to 70 per cent of pre-Covid-19 levels, up from its original plan of 55 per cent of usual domestic capacity.
The August edition of Air NZ’s inflight Kia Ora magazine has also been produced in partnership with Tourism NZ to promote the Do something new, New Zealand campaign. It showcases destinations such as Queenstown, Wanaka, Christchurch, Nelson, Wellington, Wairarapa, Ruapehu, Rotorua, New Plymouth and Kerikeri.
