Singapore works to preserve mindshare among Indian travellers

Night view of Supertree Grove at Gardens by the Bay on April 6, 2013 in Singapore. Spanning 101 hectares of reclaimed land in central Singapore, adjacent to the Marina Reservoir

The Singapore Tourism Board (STB) has partnered with India-based travel platform Tripoto to launch a microsite within Tripoto’s website, as part of efforts to keep Singapore top-of-mind among Indian travellers even as Covid-19 travel restrictions prevail.

Designed as a one-stop guide for Indian travellers, the microsite boasts content encouraging them to “Rediscover Singapore Now, Travel Later”. Besides being able to virtually experience Singapore’s attractions like Sentosa and Gardens By The Bay in the Singapore@Home section, users can also try their hand at whipping up Singapore delicacies like kueh dadar and chwee kueh with the stay-at-home recipes.

A microsite on Tripoto’s platform aims to encourage Indian travellers to rediscover Singapore’s attractions like Gardens by the Bay (above) for visit later when her international borders reopen

To appeal to kids, there is also a Fun@Home series of interactive games with Merli, a character illustration of Merlion, Singapore’s most famous icon. The microsite also links to STB’s website containing its latest Covid-19 travel advisory information for visitors and tourism businesses.

GB Srithar, regional director – India, Middle East & South Asia, STB, said: “Although travel restrictions are still in place, it is important for destination brands to continue with engaging consumers creatively and staying connected. Over the last few years, the STB has increasingly used digital marketing in our destination promotion efforts. We are happy to collaborate on this endeavour – a first-of-its-kind microsite by a National Tourism Organisation on the Tripoto’s platform.”

This marks the second collaboration between STB and Tripoto, following the travel web series Trails 2 Passion – Singapore Redefined in 2019, which showcased the experiential exploration of Singapore by actors Naveen Kasturia and Veer Rajwant Singh.

India was the third-largest visitor source market for Singapore in 2019, with 1.42 million visitors, after China and Indonesia. A recent global survey conducted by Blackbox Research, Dynata, and Language Connect showed that Singapore is the top outbound destination for Indians when it comes to post-pandemic travel.

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