As travel demand starts to pick up, and hotels and resorts worldwide begin to reopen, Accor is preparing to launch a global campaign, Reignite the Love of Travel, in key markets worldwide this summer.
Introduced by its lifestyle loyalty programme, ALL – Accor Live Limitless, the campaign kicks off with a short film designed to reassure travellers, while creating desire to travel.
The initiative will launch with a social media campaign, inviting travellers to share their travel dreams and inspiration, which will be combined to create a montage-style travel film.
Steven Taylor, CMO, Accor said: “During the lockdown periods everywhere, we have been surprised to see so many people on social media sharing their cravings for travel with such uplifting humour and creativity. It was heart-warming for us to see that they were missing us as much as we were missing them.
“The message of our campaign then came naturally as we invested to prepare for the immediate holiday season as well as for longer-term bookings. Seeing the quick business recovery in China, we wanted to do our part to reassure our guests and to reignite the travel desire.”