Tag: Tourism Campaigns
Thai AirAsia slashes airfares, rolls out ad campaign to spur recovery
Thai AirAsia has launched an airfare sale and an advertising campaign to encourage domestic travel for the rest of 2020 up to early 2021,...
STB leverages local star power in latest tourism push
As part of its SingapoRediscovers campaign to promote local tourism, the Singapore Tourism Board (STB) has launched bundled promotions, personalised itineraries and online content...
Destination Gold Coast unveils biggest-ever marketing push
The largest-ever tourism push to promote the Gold Coast urges Aussies to Come Back and Play, as part of Destination Gold Coast’s (DGC) latest...
Insider tours, US$74 deals part of Sentosa’s new campaign to lure...
The Sentosa Development Corporation (SDC) has launched a campaign to encourage locals to Make Time for a Holiday, with over 50 diverse new offerings...
Tourism Australia lures international visitors with 8D audio escapes
A series of new immersive videos will transport viewers from around the world into the heart of some of Australia’s most iconic landscapes, as...
Singapore works to preserve mindshare among Indian travellers
The Singapore Tourism Board (STB) has partnered with India-based travel platform Tripoto to launch a microsite within Tripoto’s website, as part of efforts to...
Tourism NZ, Air NZ cosy up for skiing campaign
Tourism New Zealand (Tourism NZ) and Air New Zealand (Air NZ) have teamed up on a month-long winter campaign to boost visitorship to the...
East debuts first brand campaign
East, the business lifestyle hotel brand under Swire Hotels, has unveiled a fresh look with its new branding campaign Where It All Starts, which...
New Zealand aims to stay top-of-mind for Singapore visitors
A series of films showcasing New Zealand’s values of kaitiakitanga (care for the land), manaakitanga (hospitality), integrity, and ingenuity were launched last Thursday in...
Japan’s tourism sector evolves to stir domestic demand
Japan's travel subsidy campaign is sparking innovation among local tourism players who are scurrying to adapt their strategies to tap the domestic market, even...
