Tag: Destination Marketing
Marketing showdown
Destinations that are most desperate for the return of tourism but have lost marketing budget or tourism leadership due to their own set of challenges, are finding it hard to make themselves heard in the din of intense destination marketing today.
Maldives taps Kuoni France to woo French tourists
Maldives Marketing and Public Relations Corporation (MMPRC) has initiated a month-long marketing campaign with OTA Kuoni France, with the aim of promoting the destination...
Sri Lanka gears up to launch global tourism campaign
The Sri Lankan government is preparing to launch a tourism promotion campaign in key source markets in coming weeks ahead of the forthcoming winter...
Mitsubishi Estate taps Trip.com to spur regional tourism in Japan
Trip.com has teamed up with Mitsubishi Estate, one of Japan's biggest property developers, to help regional tourism in Japan recover from the impact of the...
RWS taps Trip.com’s travel marketing hub to extend reach in China
Trip.com Group has launched the Resorts World Sentosa (RWS) Star Hub Flagship Store on its Ctrip platform to serve as a one-stop online portal for...
UNWTO and Netflix partner on screen tourism push
UNWTO and Netflix have partnered on the publication of a report which looks at the role of film and series as drivers for tourism...
HKTB taps K-drama fever for destination promotion
The Hong Kong Tourism Board (HKTB) has signed a three-year MoU with South Korean entertainment giant CJ ENM to promote Hong Kong as a...
Appreciating Philippine tourism achievements through the work of TPB’s Susan del...
Even as Susan del Mundo recently retired after 40 years with the Tourism Promotions Board (TPB), the learnings on destination marketing that she accumulated...
Gold Coast tourism lures locals with digital campaign
Destination Gold Coast has rolled out a new digital campaign to showcase the Gold Coast attractions, tours and experiences to Brisbanites, targeting commuters in...
Dubai Tourism ropes in Hollywood stars Jessica Alba and Zac Efron...
Dubai Tourism has launched a new global campaign, Dubai Presents, showcasing the Middle Eastern city via a series of blockbuster trailers featuring Hollywood A-listers...
