Tag: Destination Marketing

Malaysia Airlines and Tourism New Zealand have entered a two-year partnership to support travel demand to New Zealand through coordinated marketing initiatives, aimed at...

Visit Monaco has introduced a new international leisure campaign, Monaco, Everything At Once., aimed at strengthening awareness and appeal across its main target markets. The...

Agoda has entered into a partnership with the Tourism Promotion Organization for Global Cities (TPO) to work across its network of member cities. The...

The government has extended the Visit Malaysia 2026 (VM2026) campaign to 2027, citing the need to provide additional time for the global tourism industry...

Brand USA is extending its Global Ambassador Program to South-east Asia, marking the first rollout of the initiative in Singapore, Taiwan, Vietnam and the...

Darryl Lee, group CEO of B2B travel technology group Dida Holdings, discusses the mechanics of its new strategic partnership with the Tourism Authority of Thailand (TAT), tapping into the world’s largest outbound market, and how AI is addressing fragmentation in global hospitality distribution

The Tourism Authority of Thailand (TAT) has signed a Letter of Intent with B2B travel technology group Dida to promote the Trusted Thailand initiative...

Macao’s reputation as a worry-free destination is an outstanding advantage at a time when travellers place greater value on personal safety and undisrupted journeys. Government...

The government is weighing a one-year extension of the Visit Malaysia 2026 (VM2026) campaign to strengthen the country’s position in an increasingly competitive global...

Brunei Tourism has appointed ELMNTL as its global agency of record for social media strategy and content production, marking the first time the Sultanate...