Tag: Destination Marketing
South Korea’s Chungbuk and Chungnam target wellness travellers
Frequent visitors to South Korea looking beyond the country’s major cities may want to consider the regions of Chungcheongbuk-do (Chungbuk) and Chungcheongnam-do (Chungnam).
Located around...
VisitMalta prioritises luxury leisure in Asia-Pacific
VisitMalta is taking a cautious approach to the Asia-Pacific market, focusing on luxury leisure travel amid global geopolitical uncertainty.
As conflict in the Middle East...
New Zealand tourism sector adapts to AI-driven travel planning
New Zealand’s tourism sector is moving to ensure the country remains visible and competitive as AI reshapes how travellers choose destinations.
Speaking at TRENZ 2026...
Philippines strengthens position as Muslim-friendly tourism destination
The Philippines is continuing efforts to position itself as a Muslim-friendly destination in Asia through expanded halal tourism infrastructure, workforce training and targeted engagement...
Auckland ramps up Asia focus as visitor spending rises
Auckland is strengthening its focus on Asia as new data reinforces the city’s growing position as a destination in its own right, beyond serving...
Azerbaijan steps up market presence in Asia
The Azerbaijan Tourism Board is expanding its reach in Asian source markets, with the opening of an office in Beijing marking its biggest new...
Traveloka teams up with Resorts World Sentosa to target demand for...
Traveloka and Resorts World Sentosa (RWS) have signed a partnership aimed at strengthening travel demand from Indonesia and South-east Asia to Singapore through integrated...
TRENZ returns to transformed Auckland
Tourism industry leaders, buyers and media from around the world gathered in Auckland on May 19 as TRENZ 2026 got under way at the...
Singapore turns to music partnership to boost global tourism appeal
The Singapore Tourism Board (STB) and Universal Music Singapore (UMSG) have signed a three-year partnership aimed at promoting Singapore as a global travel destination...
New Australian platform connects users with local experiences
An Australian media platform focused on creator-led discovery is set to launch a new app aimed at connecting users with local businesses and experiences.
Developed...
