Tag: Destination Marketing
Beijing crafts new visitor experiences to attract international markets
In a bid to drive quality destination experiences that are aligned with the diverse interests of international travellers, Beijing has presented 10 new scenarios...
Sunway Hospitality joins Tourism Malaysia push for Visit Malaysia Year
Sunway Hospitality Group has signed a memorandum of understanding (MoU) with Tourism Malaysia to support the Visit Malaysia Year 2026-27 campaign and promote Malaysia...
Muslim travel growth accelerates as demand broadens beyond traditional markets
The Muslim travel market is growing faster than previously expected, driven by increasingly diverse source markets and a rising preference for regional travel, according...
Thailand, Agoda renew partnership to support tourism growth
Agoda and the Tourism Authority of Thailand (TAT) have renewed their collaboration to support tourism growth through marketing, tourism development and industry initiatives.
The partnership...
Collaboration key to growth of Muslim-friendly tourism, say industry leaders
Stronger collaboration between Organisation of Islamic Cooperation (OIC) and non-OIC destinations will be critical to the future growth of Muslim-friendly tourism, according to speakers...
Thailand, Alipay+ launch AI-powered travel planning tools
The Tourism Authority of Thailand (TAT) and Alipay+ have unveiled a new campaign that uses AI-powered recommendations and travel planning tools to support visitors...
Tourism’s role beyond politics
With the Mekong Tourism Forum (MTF) taking place from June 16 to 18, Mekong Tourism Coordinating Office (MTCO) executive director Suvimol Thanasarakij discusses the importance of the event, addresses industry concerns, and outlines the event’s key objectives and expected outcomes
TAT leverages AI and visual content to strengthen Thailand’s appeal in...
The Tourism Authority of Thailand (TAT) is using digital marketing initiatives and visual destination campaigns to strengthen consumer confidence and drive demand from the...
Kaohsiung rolls out new tourism brand across Asian markets
The Kaohsiung City Government Tourism Bureau has launched a new international tourism brand, Keep Vibrant Kaohsiung, as part of a regional marketing campaign targeting...
Hong Kong expands festival programme to boost visitor spending
The Hong Kong Tourism Board (HKTB) is enhancing major events such as the Mid-Autumn Festival and Halloween as part of efforts to attract more...
