Tag: Destination Marketing
Agoda, Taiwan Tourism Administration to promote destination across Asia
Agoda and the Taiwan Tourism Administration (TTA) have launched a destination marketing campaign to promote Taiwan to travellers in Singapore, Hong Kong, Japan and...
Australia’s next chapter
Tourism Australia managing director Robin Mack discusses AI, Asia's growing influence and how the destination is positioning itself for the decade ahead
Oman expands Singapore tourism push with direct Muscat flights
The Ministry of Heritage and Tourism has strengthened Oman's tourism presence in Singapore following the launch of Oman Air's new direct service between Muscat...
Global luxury travel brands bet bigger on Asia-Pacific
Luxury travel suppliers from Europe and Latin America are stepping up investments in Asia-Pacific as the region cements its position as one of the...
Taiwan tourism roadshow strengthens trade ties in Australia and New Zealand
The Taiwan Tourism Administration (TTA) has completed a three-city trade roadshow across Australia and New Zealand, engaging more than 225 travel industry professionals in...
Switzerland’s new luxury positioning emphasises discretion and elegance
In a flurry of luxury destination branding, Switzerland Tourism (ST) is opting for understated and meaningful promises over loud declarations with its new Swiss...
Beijing crafts new visitor experiences to attract international markets
In a bid to drive quality destination experiences that are aligned with the diverse interests of international travellers, Beijing has presented 10 new scenarios...
Sunway Hospitality joins Tourism Malaysia push for Visit Malaysia Year
Sunway Hospitality Group has signed a memorandum of understanding (MoU) with Tourism Malaysia to support the Visit Malaysia Year 2026-27 campaign and promote Malaysia...
Muslim travel growth accelerates as demand broadens beyond traditional markets
The Muslim travel market is growing faster than previously expected, driven by increasingly diverse source markets and a rising preference for regional travel, according...
Thailand, Agoda renew partnership to support tourism growth
Agoda and the Tourism Authority of Thailand (TAT) have renewed their collaboration to support tourism growth through marketing, tourism development and industry initiatives.
The partnership...
