Tags Destination Marketing

Tag: Destination Marketing

UNWTO and Netflix partner on screen tourism push

UNWTO and Netflix have partnered on the publication of a report which looks at the role of film and series as drivers for tourism...

HKTB taps K-drama fever for destination promotion

The Hong Kong Tourism Board (HKTB) has signed a three-year MoU with South Korean entertainment giant CJ ENM to promote Hong Kong as a...

Appreciating Philippine tourism achievements through the work of TPB’s Susan del...

Even as Susan del Mundo recently retired after 40 years with the Tourism Promotions Board (TPB), the learnings on destination marketing that she accumulated...

Gold Coast tourism lures locals with digital campaign

Destination Gold Coast has rolled out a new digital campaign to showcase the Gold Coast attractions, tours and experiences to Brisbanites, targeting commuters in...

Dubai Tourism ropes in Hollywood stars Jessica Alba and Zac Efron...

Dubai Tourism has launched a new global campaign, Dubai Presents, showcasing the Middle Eastern city via a series of blockbuster trailers featuring Hollywood A-listers...

Visit Maldives woos SE Asian travellers in partnership with TripZilla

Visit Maldives has joined hands with travel portal TripZilla to launch a branding campaign to promote the Maldives as one of the world's most...

STB engages Indian travellers with animated mini-series

The Singapore Tourism Board (STB) has joined hands with kid-centric app Voot Kids and Indian animation company Green Gold Animation to take Indian audiences...

HKTB spotlights outskirts of Hong Kong in summer video series

A fresh video series released by the Hong Kong Tourism Board (HKTB) as part of its summer campaign captures and bottles the city’s auditory...

Seoul joins hands with Tencent Cloud to woo Chinese tourists

The Seoul Metropolitan Government's tourism and sports bureau has signed a MoU with Tencent Cloud to revitalise Seoul’s inbound tourism in the post-pandemic era...

Gold Coast splurges on US$1.35m campaign to springboard recovery

The Gold Coast is being promoted in a new marketing blitz rolled out in cities across Australia, aimed at boosting visitor numbers in the...

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