Tag: Destination Marketing
Navigating China’s digital discovery
Darryl Lee, group CEO of B2B travel technology group Dida Holdings, discusses the mechanics of its new strategic partnership with the Tourism Authority of Thailand (TAT), tapping into the world’s largest outbound market, and how AI is addressing fragmentation in global hospitality distribution
Thailand partners Dida to boost travel confidence in China
The Tourism Authority of Thailand (TAT) has signed a Letter of Intent with B2B travel technology group Dida to promote the Trusted Thailand initiative...
Macao’s safety record strengthens appeal to cautious travellers
Macao’s reputation as a worry-free destination is an outstanding advantage at a time when travellers place greater value on personal safety and undisrupted journeys.
Government...
Malaysia considers extending Visit Malaysia 2026 campaign to 2027
The government is weighing a one-year extension of the Visit Malaysia 2026 (VM2026) campaign to strengthen the country’s position in an increasingly competitive global...
Brunei Tourism names global agency for digital content and strategy
Brunei Tourism has appointed ELMNTL as its global agency of record for social media strategy and content production, marking the first time the Sultanate...
BBTF 2026 to focus on gastronomy and destination readiness
Entering its 12th edition, the Bali and Beyond Travel Fair (BBTF) 2026 host committee aims to showcase not only the event’s consistency, but also...
Tourism Australia unveils industry sustainability initiative
Tourism Australia has launched a new sustainability initiative aimed at encouraging the tourism sector to adopt shared standards for responsible travel.
The initiative, titled Green...
Singapore Tourism Board, Scoot unveil campaign reimagining the Merlion
The Singapore Tourism Board (STB) and Scoot have rolled out the third edition of the Singapore Superfans campaign, using the Merlion as the central...
Tomorrowland model to boost local Thai economy
Organisers of Tomorrowland Thailand – the event’s exclusive Asia edition under a five-year commitment – have launched official ticket sales on February 28, 2026.
The...
Expanding horizons
Destination NSW ramps up India outreach with government backing, airline partnerships and Sydney‑plus strategy to showcase city icons and regional experiences
















