Tag: Destination Marketing
Air Astana, Kazakh Tourism team up to drive inbound travel
Air Astana, Kazakh Tourism and five regions of Kazakhstan will collaborate on international marketing initiatives in 2027 to support inbound tourism and passenger traffic.
A...
Sports demonstrate powerful pull for tourism
Destinations and hospitality companies are leveraging the magnetic power of sports to build interest and loyalty
Introducing Sarawak to the world, one bite and sip at a...
Visitors to Jewel Changi Airport may come across an unusual find – a Bornean restaurant that welcomes guests with an enormous tribal mask out...
Philippines inks partnership to strengthen entertainment segment
The Philippines Department of Tourism (DOT) and Newport World Resorts have signed a Memorandum of Understanding (MoU) to develop its entertainment sector for tourism,...
Hyatt targets secondary cities in broad Indonesian expansion strategy
Hyatt Hotels Corporation is set to expand its presence in Indonesia with three new properties in Jakarta, Semarang, and Lombok, building on its existing...
Thailand targets double tourism value by 2035 via new framework
Thailand is advancing a broad visitor economy framework, reclassifying who counts as a visitor and measuring diverse spending streams to reach a 2035 target...
Japan to launch Kyushu travel campaign following Kumamoto earthquake losses
The Japanese government has pledged to promote travel to Kyushu in response to the devastating losses incurred by its tourism industry following a magnitude-7.1...
TAT sets five per cent revenue growth target for 2027 under...
The Tourism Authority of Thailand (TAT) has unveiled The Year of Transformation as its strategic tourism direction for 2027, targeting revenue growth of at...
Taiwan promotes diverse regional experiences to attract repeat visitors
Taiwan is encouraging visitors to look beyond its familiar cities and combine different destinations and experiences, seeking to give travellers more reasons to return...
Ocean Park Hong Kong broadens regional study tour offerings
Ocean Park Hong Kong has scaled its established education programmes beyond home grounds, tapping educational organisations from other locations in Asia.
Currently, it offers more...
