Tag: Destination Marketing
Philippines inks partnership to strengthen entertainment segment
The Philippines Department of Tourism (DOT) and Newport World Resorts have signed a Memorandum of Understanding (MoU) to develop its entertainment sector for tourism,...
Hyatt targets secondary cities in broad Indonesian expansion strategy
Hyatt Hotels Corporation is set to expand its presence in Indonesia with three new properties in Jakarta, Semarang, and Lombok, building on its existing...
Thailand targets double tourism value by 2035 via new framework
Thailand is advancing a broad visitor economy framework, reclassifying who counts as a visitor and measuring diverse spending streams to reach a 2035 target...
Japan to launch Kyushu travel campaign following Kumamoto earthquake losses
The Japanese government has pledged to promote travel to Kyushu in response to the devastating losses incurred by its tourism industry following a magnitude-7.1...
TAT sets five per cent revenue growth target for 2027 under...
The Tourism Authority of Thailand (TAT) has unveiled The Year of Transformation as its strategic tourism direction for 2027, targeting revenue growth of at...
Taiwan promotes diverse regional experiences to attract repeat visitors
Taiwan is encouraging visitors to look beyond its familiar cities and combine different destinations and experiences, seeking to give travellers more reasons to return...
Ocean Park Hong Kong broadens regional study tour offerings
Ocean Park Hong Kong has scaled its established education programmes beyond home grounds, tapping educational organisations from other locations in Asia.
Currently, it offers more...
Germany revives South-east Asian tourism presence with Singapore office
The German National Tourist Board (GNTB) has reopened its tourism office in Singapore to enhance destination presence and trade relationships around South-east Asia, as...
India eyes stronger inbound tourism season
The Indian inbound tourism market has seen subdued growth over the past couple of years. Domestic tourism, meanwhile, has continued to perform far better....
Japan inbound numbers dip as spend per visitor reaches new high
Japan is seeing its first drop in inbound tourism in five years, but spending by international visitors is on the rise.
According to the Japan...
