Tags Destination Marketing

Tag: Destination Marketing

STB rides K-drama wave to promote Singapore

The Singapore Tourism Board (STB) has signed a three-year MoU with South Korean production company, Studio Dragon Corporation, to promote Singapore as a destination...

Queensland continues engaging travel trade in Greater China amid pandemic

While the reopening of its borders to international tourism remains uncertain, the Tourism and Events Queensland (TEQ) is sparing no effort in engaging the...

Maintaining presence

Seoul has a variety of ways to stay top-of-mind among its global audience during this pandemic.

STB ropes in Trip.com to promote Singapore as skies reopen

The Singapore Tourism Board (STB) and Trip.com Group have signed a three-year MoU to jointly market Singapore as the destination of choice for travellers, and to...

TTG Conversations: Five questions with Ivan Breiter, Switzerland Tourism

Despite ongoing travel restrictions, particularly on longhaul travel, Switzerland Tourism has not ceased its marketing and trade outreach efforts in Asia, pushing on with...

Marching on with marketing amid Covid-19

With hopes pinned on domestic tourism to lead the travel rebound, industry stakeholders need to sharpen their understanding of the local market and retune...

Seoul kicks off new global marketing campaign on back of star...

Seoul Tourism Organization (STO) has initiated its 2020 Seoul Global Marketing Campaign on September 4 with a series of seven destination videos fronted by...

TTG Conversations: Five questions with Gregg Wafelbakker, Tourism New Zealand

Destination communications and market presence must not fade out even when tourism is restricted, opine Gregg Wafelbakker, general manager Asia with Tourism New Zealand. In...

Ready for a rebound

Tourism-dependent Maldives is among the first Asian destinations to reopen to international tourists

Travel lull key time for Mekong suppliers to adjust to new...

Mekong travel suppliers should leverage the current travel hiatus from prolonged border closings to adjust to the new playing field and make crucial updates...

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