Tag: Destination Marketing
Agoda, STB renew partnership with focus on AI and data collaboration
Agoda and the Singapore Tourism Board (STB) have extended their partnership with a new three-year memorandum of understanding (MoU) that expands collaboration beyond destination...
Singapore Tourism Board, Grab roll out campaign to drive wider visitor...
The Singapore Tourism Board (STB) and Grab have launched a three-month marketing campaign to encourage visitors from South-east Asia to explore more of Singapore...
On the way up
Cambodia is targeting up to 5.8 million international visitors
in 2026, with a recovery in Chinese arrivals and new air links expected to support growth despite geopolitical and cost pressures
Hong Kong rolls out new global tourism campaign across 22 markets
The Hong Kong Tourism Board (HKTB) has unveiled a new global tourism campaign, Only in Hong Kong, across 22 source markets as it seeks...
Songkhla serves up new gastronomy tourism campaign
The Tourism Authority of Thailand (TAT), Thailand Gastronomy Network and HUG – Hatyai University Gastronomy Lab will launch a new campaign to position Songkhla...
Slow down and enjoy the wellness and cultural offerings in South...
Chungbuk and Chungnam are expanding their wellness and cultural offerings to attract more visitors beyond the country’s major cities
Klook, KTO renew partnership to drive regional tourism in South Korea
Klook and the Korea Tourism Organization (KTO) have renewed their partnership to promote regional travel across South Korea while supporting the digital transformation of...
Macao teams up with Flyday HK on running-themed tourism campaign
The Macao Government Tourism Office (MGTO) has partnered with Hong Kong travel platform Flyday HK to launch the Macao, Get, Set, Glow 2026 campaign,...
The crocodile effect
Following another year of strong growth for Cairns Crocodiles, Misfits Media co-founder Dan Uglow discusses how a pandemic-inspired idea has evolved into one of Asia-Pacific's fastest-growing creative festivals, why Cairns has become the ideal host destination, and how unforgettable experiences are helping attract visitors from across the region.
Adelaide gains ground
New tourism experiences, luxury hotel openings, and stronger Asian air links are helping Adelaide emerge as a destination in its own right
