ChatGPT is one of the most powerful and exciting communications innovations in recent times, with clear beneficial use cases for travel and tourism companies, says Kurt Weinsheimer, chief solutions officer at Sojern.
In this episode of TTG Conversations: Five Questions, Weinsheimer discusses the potential uses as well as limitations of ChatGPT for travel and tourism companies, how Sojern is harnessing ChatGPT, AI and big data for more precise traveller engagement, how ChatGPT will change the role of content creators and marketers, and more.
