Tags Destination Marketing

Tag: Destination Marketing

Pushing local experiences in secondary destinations

Localism, or local experiences, is something DMOs should invest in when it comes to the marketing of secondary destinations, shared speakers at the PATA...

‘Sin city’ no more

Pattaya is cleaning up its act to become a family-friendly destination, and local stakeholders are imploring visitors to look beyond its sleazy association

Singapore goes after hearts of families and children with baby Merlion

Singapore's iconic Merlion has spawned a cute cartoon-style baby, which the Singapore Tourism Board (STB) hopes will appeal to a key target segment –...

Singapore first to get full Indonesia tourism promotion office

Recognising the importance of Singapore both as an origin and transit market, the Indonesia Ministry of Tourism is upgrading the status of its Visit...

MGTO puts gastronomy, festivals at centre of marketing plan

Gastronomy and festivals will be front and centre of Macao Government Tourism Office's (MGTO) marketing plan going forward.

Sri Lanka all set to kick off long-overdue campaign

After repeated delays in the past years, Sri Lanka will finally roll out the first phase of a multi-year, US$45 million campaign later this...

Building the Cinnamon brand, one event at a time

The successful debut of the first Broadway theatre production in Sri Lanka, which saw the legendary Sound of Music performed to full houses every...

Qantas, STB and Changi Airport in tripartite marketing push for Singapore

Qantas, Singapore Tourism Board (STB) and Changi Airport Group (CAG) have announced a S$5 million (US$3.8 million) partnership to promote Singapore as a destination...

Our eight best picks of new product innovations

Read our roundup of eight hottest travel developments and products

Tourism Fiji names rep in Singapore

Tourism Fiji has appointed destination marketing company and travel consultancy Xzodus its representative office in Singapore. The NTO cites Xzodus' extensive experience in Asian markets...

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