Tag: Destination Marketing
Singapore destination brand presence soars on wings of superstars
Singapore sights and locations have been trending high on social media this month, riding on the massive global fanbase of two members from Korean...
Working up a pure appetite
Tourism New Zealand has been busy in Asian traveller markets, inspiring visitation among consumers with innovative destination campaigns and inking trade partnerships to convert interest into bookings, shares Gregg Wafelbakker, general manager Asia
Visa moves its Asia-Pacific travel campaign into next phase with airline...
Riding on the success of its #TravelWithVisa initiative in Asia-Pacific, digital payment specialist Visa has elevated the campaign with partnerships with five international airlines...
The role of themed attractions in the era of authentic travel
Kevin Koh, senior growth manager at MullenLowe Singapore, and Eugene Sun, marketing senior manager at Mandai Wildlife Group, discuss how the evolution of themed attractions are adapting to the growing demand for genuine travel experiences
Malaysia’s travel trade unites for Selangor Super Savers 2025 campaign
The travel trade has come together in a united, strategic move to bolster Selangor’s tourism sector in line with its Visit Selangor Year 2025...
Industry specialists see vast opportunities for tech, AI adoption in destination...
Despite AI’s limitations in terms of certainty of information and lack of semantics, the technology continues to demonstrate good use in the space of...
Bangkok’s luxury experiences unveiled in Louis Vuitton City Guide
The Tourism Authority of Thailand (TAT), Paris office, in collaboration with Louis Vuitton, has launched the Louis Vuitton City Guide Bangkok 2025.
Part of the...
Indian tour operators decry sharp cut in overseas promotion budget
India’s inbound travel players have expressed deep disappointment over the drastic reduction in the government’s budget for overseas destination promotion and publicity.
The Union Budget...
Tourism Malaysia launches Visit Malaysia 2026 campaign in India
Tourism Malaysia has unveiled its Visit Malaysia 2026 (VM2026) campaign in India along with a target of 1.6 million Indian arrivals. A series of...
Decline in Indonesia tourism promotion budget worries industry players
The Indonesia Inbound Tourism Association (IINTOA) is urging the Ministry of Tourism to intensify destination promotions amid concerns over a significant decline in the...
















