Top News RWS taps Trip.com’s travel marketing hub to extend reach in China By TTG Asia / Posted on 27 October, 2021 13:44 Trip.com Group has launched the Resorts World Sentosa (RWS) Star Hub Flagship Store on its Ctrip platform to serve as a one-stop online portal for users to make bookings with the travel guidance, food recommendations, and business travel and conference information available on the same platform at their fingertips. The portal allows RWS to “better meet increasing demand from China’s emerging mass affluent segment and new millennials for more customised and personalised experiences”, said Trip.com Group in a release. RWS’ partnership with Trip.com will allow Chinese travellers to make online bookings with greater convenience The Star Hub travel marketing hub was unveiled by the group earlier this year to allow its partners to expand and enhance marketing activities on its Ctrip platform. Bo Sun, CMO of Trip.com Group, said: “Since the introduction of the Star Hub channel earlier this year, we have seen active participation from hundreds of valuable partners as they seek to adapt to new and unique ways of connecting with their target customers. We will continuously seek to work with our partners to innovate and tackle new frontiers as we strive towards the recovery of the travel industry.” As Asia’s leading lifestyle integrated resort situated at the gateway of Sentosa Island, RWS is one of the most popular travel destinations for Chinese tourists and business travellers. It is home to several attractions including Universal Studios Singapore and the S.E.A. Aquarium, six luxury hotels, the Resorts World Convention Centre, as well as a plethora of restaurants and boutique brands. This latest partnership with Trip.com Group enables RWS to further enhance its destination marketing campaign in anticipation of greater demand when global tourism returns. Leveraging Trip.com Group’s rich marketing solutions, RWS can showcase its full suite of diverse product offerings, strengthen customer loyalty and improve the convenience of making online bookings. In future, the two brands will also deepen partnership in international marketing to increase RWS’s social media presence across South-east Asia and global destination markets.