TTG Asia
Asia/Singapore Tuesday, 16th December 2025
Page 1415

New Philippine tourism secretary named as Wanda Tulfo Teo resigns

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Bernadette Romul-Puyat (in pink) will replace Wanda Tulfo Teo as tourism secretary

Philippine president Rodrigo Duterte has appointed agriculture undersecretary Bernadette Romulo-Puyat as new tourism secretary, replacing Wanda Tulfo Teo who has resigned amid a tourism advertising controversy.

The daughter of former senator and foreign affairs secretary Alberto Romulo, Romulo-Puyat is an economist who taught in her alma mater, the University of the Philippines, and has been with the Department of Agriculture for 12 years.

Bernadette Romulo-Puyat (in pink) will replace Wanda Tulfo Teo as tourism secretary (photo credit: Department of Agriculture)

Tulfo Teo, formerly a travel agent based in Davao where Duterte also hailed from, fell from grace with accusations of conflicts of interest and nepotism when the Commission on Audit earlier flagged a 60 million peso (US$1.2 million) deal paid by the Department of Tourism (DoT) for ad placements on the TV show produced and hosted by her brothers Ben and Erwin Tulfo.

Controversies have marred Tulfo Teo’s stint as tourism secretary, including alleged corruption issues and her support for Boracay’s closure without concrete plans for its rehabilitation.

Tourism Congress of the Philippines’ president Jojo Clemente commented: “We hope whoever takes over has learned from what has (happened). We look to genuine and objective leadership.”

Clemente explained that “there were too many distractions which prevented us from continuing with the gains of the previous administration, and we look forward to moving on and getting back to the basics and hopefully continue to improve the Philippines as a prime destination”.

Cesar Cruz, president, Philippine Tour Operators Association, added: “We welcome the appointment Berna Romulo-Puyat as the new Secretary of the Department of Tourism. Her experience as a civil servant and exposure on marketing and promotions provide a sigh of welcome relief to the industry stakeholders whose industry has been subjected to corruption scandals, lack of direction on policies, marketing and promotion and more. This will hopefully bring back the high morale in the industry and move on to more substantial undertakings for the success of the Philippine tourism industry.”

STB awards honour the stars of Singapore tourism

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Green city visionary Kiat Tan receiving the lifetime achievement award from the president of Singapore, Halimah Yacob

Last night, 29 individuals and organisations were recognised at the Singapore Tourism Awards 2018, organised by the Singapore Tourism Board (STB) and graced by president Halimah Yacob.

At the awards presentation ceremony held at Fairmont Singapore, Kiat Tan, founding CEO, National Parks Board and Gardens by the Bay, received the highest accolade of the evening – Lifetime Achievement for Outstanding Contribution to Tourism. Tan was instrumental in the development of Gardens by the Bay and redevelopment of Singapore Botanic Gardens, both of which have become world-renowned attractions.

Green city visionary Kiat Tan receiving the lifetime achievement award from the president of Singapore, Halimah Yacob (photo credit: Twitter/@stb_sg)

Taking home the Special Recognition award was JTB Corporation. The agency was recognised for its commitment to and efforts in promoting Singapore as a key destination to Japanese travellers. In its first partnership with an overseas NTO, JTB Corporation partnered STB on a joint year-long Closeup Destination of the Year Campaign from April 2017 to March 2018, which attracted 128,479 Japanese visitors to Singapore, above the initial target of 90,000 visitors.

The other organisation that received the Special Recognition award was ION, which was recognised for enhancing the attractiveness of Orchard Road as a lifestyle and retail destination.

Besides the Top Awards and Special Recognition recipients, 26 other individuals and organisations were honoured across categories of Customer Service, Experience Excellence and Enterprise Excellence.

In particular, Chew Ghim Bok, Singapore’s bid chair for the Rotary International Convention 2024, which is expected to be attended by 25,000 Rotary members from around the world, was recognised as Best Business Event Champion under the Experience Excellence (MICE) award category.

The Exceptional Achievement Awards were awarded to Halloween Horror Nights, Resorts World Sentosa, and Marina Bay Sands Expo & Convention Centre for receiving the Best Leisure Event and Best Business Event Venue respectively for the past three consecutive years (2015 – 17).

It was also announced at the ceremony that the Best Shopping Experience Award will be split into two new categories – Best Shopping Mall Experience and Best Retail Store Experience – so as to recognise new gems in the tourism sector, including smaller local establishments.

Indonesia casts lures to attract ASEAN weekend visitors to Jakarta

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Following the success of the Batam-Bintan promotion last year, Indonesia is set to offer Jakarta Weekend Hot Deal as part of Visit Wonderful Indonesia’s (VIWI) Hot Deal campaign in hopes of growing visitor volumes during the weekends and increasing the length of stay in the destination.

Explaining the new programme, Khrisnadi, chairman of the Indonesia Hotel & Restaurant Association (IHRA) – Jakarta chapter, told TTG Asia the packages are created to sell Jakarta as weekend getaway to ASEAN countries, as the city is busier during weekdays and sees lower room rates on weekends.

Tourists milling about Jakarta’s Old Town Square

Khrisnadi said the average hotel occupancy in Jakarta in 2017 was 63 per cent, while the weekend occupancy was below 50 per cent. With the Jakarta Weekend Hot Deals package, IHRA hopes that hotel occupancy on weekends can match that of the weekdays at around 70 per cent.

“We are targeting South-east Asia countries, especially Singapore and Malaysia. They already know Jakarta as a shopping and culinary destination, but the city has others attractions as well. We believe the hot deals will attract them to visit Jakarta during the weekends,” he added.

Raymond Djani, committee member of VIWI, hopes the campaign will also help drive overnight stays and increase length of stay, as the latest data showed a decrease in average length of stay from the previous year. Visitors on average stay less than three days in the city.

Raymond said: “There were over 3.9 million international arrivals to Jakarta last year. However, only 2.6 million stayed overnight in the city, while the rest were in transit.

“We expect travellers will extend their stay in Jakarta after their business is completed and enjoy city tours during the weekend,” he added.

To offer greater choice of packages, VIWI and the Ministry of Tourism have signed MoUs with 16 hotels and 15 travel companies.

Hasiyanna Ashadi, chairman of Association of Indonesian Tour and Travel Agencies (ASITA) Jakarta Chapter, said the price of packages offered is quite competitive, ranging from one million rupiah (US$72) for two nights in a three-star hotel and up to 1.8 million rupiah for a stay in a five-star hotel.

“This is just a basic package. Depending on the travel company, it is possible to opt for (enhanced) packages. For example, travellers could take a Weekend in Jakarta city tour and continue with golfing in Bandung or Bogor on Monday,” Hasiyanna elaborated.

Similarly, travel companies may combine the package with other destinations, like a Batam-Bintan tour.

However, the package does not include airfare, so the total price may vary from weekend to weekend, Yana reminded, while assuring that that prices will still be competitive as airlines offer best rates to agents.

The campaign has seen support from regional airlines such as Garuda Indonesia, Scoot and Malaysia Airlines, added Raymond.

The Ministry of Tourism projected Jakarta Weekend Hot Deals will sell more than 400,000 packages, or 15 per cent of the total target of VIWI Programme.

Arief Yahya, Indonesia’s tourism minister claimed that the Riau Islands hot deals packages saw success, bringing in 500,000 arrivals.

“If the Batam-Bintan hot deals (which have been extended into this year) and Jakarta one combine, it is not impossible to increase the number of tourist visits, especially from the ASEAN countries. The packages may seem simple but it will be a hit because of the huge discounts,” Arief Yahya said.

Aitken Spence to plant first overseas Heritance in the Maldives

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Rendering of an overwater suite; the resort will offer a mix of overwater and land accommodation

Sri Lanka’s Aitken Spence Hotels is set to launch its first Heritance property overseas with the introduction of Heritance Aarah in winter 2018.

This is part of the group’s plans to expand the brand, currently with a footprint of five hotels, all in Sri Lanka.

Rendering of an overwater suite; the resort will offer a mix of overwater and land accommodation

When open on Aarah island in Raa Atoll, 40 minutes from the Male international airport, Heritance Aarah will operate as an all-inclusive resort offering 26 luxury duplex ocean suites, 56 sunset ocean villas and 68 land villas.

For food and spirited concoctions, guests can choose from six restaurants – with flavours from France and Italy to the Middle East, Sri Lanka, India, Turkey, Mexico and Japan – and three bars including a space exclusively for Ocean Suite guests, a poolside bar and an open-air rooftop venue.

The resort will also offer facilities and activities such as a dive and water sports centre, a range of excursions and adventures, a kids club and a spa with six treatment rooms set over the lagoon with views of the island’s eastern coast.

Aitken Spence Hotels’ Adaaran brand is already established in the Maldives, where it has been operating for 25 years, making it one of the longest-standing brands there.

With five resorts in the Maldives – namely Adaaran Prestige Vadoo, Adaaran Select Meedhupparu, Adaaran Club Rannalhi and Adaaran Select Huduranfushi – Adaaran is also one of the largest chains in the destination.

“We want both Heritance as well as Adaaran to grow here,” Suresh Dissanayake, assistant vice president – sales and marketing at Heritance Aarah and Adaaran Resorts, told TTG Asia at the recent International Travel Trade Show of Maldives in Malé, adding that there are also plans to take the Adaaran brand beyond the shores of the Maldives to other destinations.

Aitken Spence Hotels, apart from its Sri Lanka and Maldives operations, owns and manages a five-star, 143-room hotel in Chennai and six other properties in Oman, including a tented property with 30 Bedouin-style tents.

The company is planning its sixth resort on Raafushi Island on Noonu Atoll, and Dissanayake said they were looking for a partner – either an investor or tour operator.

HKTB intensifies courtship of Muslim travellers

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www.havehalalwilltravel.com

The Hong Kong Tourism Board (HKTB) has entered into a one-year partnership with online travel platform Have Halal, Will Travel (HHWT) to produce content that showcase Hong Kong as a preferred destination for Muslim travel.

The two will work together on travel guides, itineraries and tips on how to discover Hong Kong like a local while enjoying halal cuisine, convenient prayer facilities and other Muslim-friendly amenities.

Having egg waffles from Lee Keung Kee in Hong Kong. Photo credit: www.havehalalwilltravel.com

The partnership is also expected to result in a series of campaigns to position Hong Kong as a destination for Muslim travel.

HKTB already has a Muslim guidebook, Warna-Warni Destinasi Hong Kong, featuring the latest happenings, festivals, must-visit attractions, restaurants and Muslim-friendly facilities in Hong Kong. There is also a dedicated page on DiscoverHongKong.com highlighting Muslim offerings.

Recognising the potential of the Muslim travel market, HKTB stated that there are 1.8 billion Muslims worldwide, representing 24 per cent of the global population. South-east Asia alone is inhabited by 290 million Muslims, translating to approximately 42 per cent of the region’s combined population.

Hong Kong is one of the top five Muslim-friendly destinations among the non-OIC countries. It has 70 restaurants (of which 13 are hotel restaurants) certified halal by the Incorporated Trustees of the Islamic Community Fund of Hong Kong in the Hong Kong Island, Kowloon and New Territories areas. Options range from halal local dim sum and Cantonese cuisine to Indian gastronomic delights and other continental offerings.

Around the world in 245 days with Viking Cruises

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Viking Sun

Viking Cruises will launch the longest-ever continuous world cruise itinerary, with the Viking Sun set to make a full circumnavigation of the globe spanning 245 days, six continents, 59 countries and 113 ports, with 22 port overnights.

Departing from London on August 31, 2019, the grand eight-month journey will mark Viking’s third voyage around the globe and will nearly double the length of the company’s previous World Cruise itineraries.

Viking Sun

Within the 245-day Ultimate World Cruise itinerary, Viking will also offer guests an option to sail one of two shorter sectors.

Guest can choose between Viking World Treasures, a 127-day sailing from London to Los Angeles that visits 33 countries and 61 ports, or Viking World Wonders, a 119-day journey from Los Angeles to London that visits 29 countries and 55 ports.

As with all Viking itineraries, guests receive a complimentary shore excursion in each port and free unlimited Wi-Fi. World Cruise guests also receive Business Class airfare and all gratuities and service fees, along with a list of value-adds in the cruise fare.

On top of optional excursions with themes of Local Life and Working World, guests can also enjoy Privileged Access visits to cultural institutions. Moreover, Viking’s Culture Curriculum offers additional enrichment on board with regional entertainment and lectures, as well as learning opportunities as part of the Viking Resident programme.

Ultimate World Cruise highlights include Greenwich, London. From the Royal Borough dock, guests will have easy access to iconic sights, including the Houses of Parliament, Big Ben, Westminster Abbey and Buckingham Palace.

One of the 22 overnight stays on this itinerary occurs in the historic city of Rio de Janeiro, Brazil, home to the Christ the Redeemer statue, and the scenic Copacabana and Ipanema beaches.

Guests will also be taken to Ushuaia, or the “End of the World”, a city perched on a hill on the southernmost tip of South America, close to Escondido and Fagnano Lakes and the Tierra del Fuego National Park.

The Viking Sun will also call at Hobart, Tasmania, where guests will get to learn about aborigine history and explore the wilderness, including Mt Wellington, which the city is nestled under.

Another stop is at Ho Chi Minh City, Vietnam, offering experiences such as visits to the Cu Chi Tunnels, the War Remnants Museum, Notre Dame Cathedral, and the Reunification Palace.

While at the bustling city of Mumbai, guests can visit the Mani Bhavan Gandhi Museum and the Hanging Gardens; while a stop in Luxor, Egypt offers chances to explore historical monuments including the Temple of Karnak and the Valley of the Kings & Valley of the Queens, which house the tombs of the Pharaohs and their wives.

The itinerary also features eight first-time South American ports of call for Viking, including Roseau, Dominica, two ports in Chile (La Serena and Iquique), three ports in Peru (Arequipa Pisco and Lima) and Quito (Manta), Ecuador and Panama City (Fuerte Amador).

The 46,800-ton, 930-guest Viking Sun offers 465 veranda staterooms and 14 Explorer Suites, in addition to eight F&B options and facilities including a spa.

Pricing for the Viking Ultimate World Cruise starts from US$92,990 per person, Viking World Treasures from US$47,995 per person and Viking World Wonders from US$45,995 per person.

Massive Lagoi Bay IR to bring ‘skyrise development’ to Bintan

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The development comprises eight phases to be unveiled between 2021 and 2026

The Haven Lagoi Bay Bintan – a S$1.4 billion (US$1 billion) integrated resort comprising a hotel, condominiums, a convention centre and other facilities – is slated to roll out its first phase by 1Q2021.

The first phase comprises two towers and a club house, while a 250-room five-star hotel, a 3,000-pax convention centre and six towers of condominium suites in the subsequent phases are set to be completed by 2026.

The development comprises eight phases to be unveiled between 2021 and 2026

An MoU was signed in Jakarta yesterday between The Haven Bintan and its contractors, Indonesia’s Total Bangun Persada and China’s Yunnan Construction Investment Holding Company.

Speaking at the ceremony, Peter Chan, CEO of the Haven Group, said the 26ha project is set to be the only “skyrise development” on Bintan, conceived and designed to be an integrated resort built with the family in mind.

“This is an ideal place for a vacation, a second home or a retirement home. Here we have the facilities for living, spending holidays or a place to retire without getting bored,” he added.

“Unlike in many retirement homes, children and grandchildren will want to come visit because there are facilities for them to enjoy,” Chan continued, adding that he is targeting Indonesia, Singapore, Malaysia, Japan, South Korea and the Middle East for the vacation home market.

He further highlighted The Haven Lagoi Bay’s “rareness” and “desirability” of having three waterfronts – sea, river and lake – surround the resort.

Arrivals to Bintan on average increased by five to 10 per cent in the last 10 years but numbers to Bintan has climbed 30 per cent in the past 12 months, according to Bintan Regency’s Hasfarizal Handra.

The number is expected to grow exponentially when the new Bintan Resorts International Airport becomes operational by 2020, he added.

The Haven Hotels and Resorts is the holding company of The Haven Bintan and a member of The Haven Group of Companies of Superboom Projects, a Malaysian property and resort operator and owner of The Haven brand. The Haven Lagoi Bay Bintan is the group’s first property in Indonesia.

Malaysia sees signs of European comeback

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'Substantial' growth in European arrivals after years of decline

After five years of continuous year-on-year decline from European inbound markets to Malaysia, the country saw an increase in January and February 2018 over the corresponding period in 2017, believed to be the result of intensified B2B marketing.

Tourism Malaysia director-general, Mirza Mohammad Taiyab, said statistics could not yet be revealed, but let on that the increase was “substantial”.

‘Substantial’ growth in European arrivals after years of decline

He shared his optimism at a press conference yesterday that the number of arrivals from Europe will continue to grow moving forward as Tourism Malaysia has made efforts to increase its visibility in Europe.

Working in close collaboration to market Malaysia to European agents are Tourism Malaysia, the Malaysian Association of Tour and Travel Agents (MATTA) and its affiliate member, the European Travel Agents and Tour Operators Associations (ECTAA).

(From left) Tourism Malaysia’s Zulkafli Yahya, Mohmed Razip Hasan and Mirza Mohammad Taiyab; ECTAA’s Merika Hallik and Michel De Blust; and MATTA’s Tan Kok Liang

Efforts include the signing an MoU with ECTAA in 2016, which makes Malaysia the association’s preferred destination partner in 2018. Through the agreement, ECTAA will highlight the diverse travel and tourism products in Malaysia to its members across European countries.

Mirza stressed that the marketing focus for Europe for this year was on B2B initiatives.

ECTAA’s 117th semi-annual meeting, held in Kuala Lumpur from May 7 to 9, saw the participation of 46 delegates from 25 associations in Europe to create awareness about the destination with sessions including briefings from Tourism Malaysia and Malaysia Convention & Exhibition Bureau.

ECTAA members also shared with Tourism Malaysia on the challenges and the destination’s strengths in attraction European tourists, which according to ECTAA president Merika Hallik included good weather, variety of nature based attractions, good beaches and friendly service.

Tourism Malaysia, in cooperation with various Malaysian states, has also planned 4D/3N post tours that cover Selangor, Langkawi and Sabah.

This year, Tourism Malaysia is targeting 1.5 million tourists from Europe, from 1.1 million arrivals in 2017. The target for 2019 is 1.6 million and 1.7 million for 2020.

There have also been improvements in air connectivity between Malaysia and Europe, especially in 4Q2018 when Germany’s Condor Air commenced its thrice-weekly services between Frankfurt and Kuala Lumpur, and TUI Group launched its Fly & Cruise programme.

Tourism Malaysia has also initiated joint marketing efforts with foreign airlines that service both Europe and Malaysia through their hubs, namely Turkish Airlines, Emirates Airline, Etihad Airways, Qatar Airways, KLM Royal Dutch Airlines and Singapore Airlines.

Asia has world’s busiest skies; KL-Singapore route tops chart

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Demand for air travel across Asia is spiralling, with 14 of the world’s 20 busiest air passenger routes departing from and arriving at an Asian airport

Asia has the world’s busiest skies, with Kuala Lumpur-Singapore (KUL-SIN) claiming the crown as the world’s busiest air passenger flight route and 14 of the top 20 operating to and from destinations in Asia, according to the latest annual findings by OAG.

The one-hour KUL-SIN connection between the two neighbouring capital cities in South-east Asia topped OAG’s top 20 busiest international routes rankings with 30,537 flights in the 12 months to February 2018.

Demand for air travel across Asia is spiralling, with 14 of the world’s 20 busiest air passenger routes departing from and arriving at an Asian airport

Hong Kong-Taipei (HKG-TPE, 28,887 flights) placed second, with Jakarta-Singapore (CGK-SIN, 23,704) third, Hong Kong-Shanghai Pudong (HKG-PVG, 21,888) fourth, and Jakarta-Kuala Lumpur (CGK-KUL, 19,849) completing an all-Asian top 5.

Mayur Patel, regional sales director JAPAC for OAG, said: “Given the robust expansion of air passenger travel across Asia-Pacific and the fierce competition between carriers in the region, it is unsurprising that 14 of the world’s busiest 20 routes, including eight of the top 10 routes, are between Asian city pairs. This compares to two routes within Europe, two routes in North America, plus one route between North America and Europe and one route between destinations in the Middle East.”

Key results for Asia Pacific from the OAG’s top 20 busiest international routes include:

  • 14 intra-Asian routes were ranked in the top 20 list, with eight being between cities in North Asia, four connecting cities in South-east Asia, and two city pairs bridging North Asia and South East Asia
  • Hong Kong (HKG) was the busiest Asian airport hub featuring in six of OAG’s top 20 list, with Singapore (SIG) featuring in four routes. Two airports, Kansai (KIX) and Seoul Incheon (ICN), featured in three routes.
  • Five Asian airports – Kuala Lumpur (KUL), Bangkok (BKK), Jakarta (CKG), Taipei (TPE) and Shanghai Pudong (PVG) – featured on two of the global top 20 routes. Beijing Capital (PEK) and Tokyo Narita (NRT) each featured on one route.
  • The highest on-time performance (OTP) among Asian routes in the global top 20 was KIX-TPE with 83%, followed by BKK-SIN (80%) and ICN-KIX (78%). The congested skies over mainland China, which cause frequent flight delays and cancellations, provide an explanation for the two lowest regional OTP ratings, which were for flights between Hong Kong and mainland Chinese airports: HKG-PEK (57%) and HKG-PVG (55%).

The increasingly competitive nature of Asian aviation markets is a stand-out feature of this year’s top 20 busiest international routes rankings, reflecting that some are still transitioning through a developmental stage.

All eight Asian routes in the top 10 busiest routes feature at least six competing airlines, with three routes (ICN-KIX, HKG-ICN and HKG-SIN) counting eight carriers, and nine airlines battling each other on the CKG-KUL route. The Osaka-Taipei (KIX-TPE) route, which placed 15th, tops them all with 11 airlines competing for passengers.

While this intense level of competition offers impressive flight frequencies and competitive prices for consumers, it adds pressure to the operating costs and on-time perfomance of carriers, and may prove unsustainable over time. By contrast, more mature European and North American routes, such Dublin-London Heathrow (DUB-LHR), which placed 14th, and Chicago-Toronto (ORD-YYZ), ranked 20th, each have only four competing airlines.

Another highlight feature is the relatively high ratio of LCCs on some of the busiest Asian routes. Five intra-Asian city pairs on the top 20 busiest international routes list count LCC penetration of more than 40%: KUL-SIN (43%), CGK-SIN (42%), CGL-KUL (47%), ICN-KIX (65%) and ICN-NRT (49%). Two Asian routes count between 30%-40% LCC penetration: BKK-SIN (31%) and KIX-TPE (30%). Three Asian routes, HKG-TPE, BKK-HKG and HKG-PEK, are 100% operated by mainline airlines, with zero LCC penetration, while HKG-PVG is 95% operated by mainline airlines.

OAG’s top 20 busiest international routes are calculated by analysing the jet aircraft frequencies on international flight routes in the 12 months to February 2018. These are the world’s busiest trunk routes in terms of the volume of flights that operate on them.

The full results and copy of the full report can be viewed here.

 

A young chief charged with leading a young brand

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Liang: proving he's not just a 'privileged kid' parachuted in

At just 31, Roy Liang may have accelerated up the hospitality ladder to become general manager of Singapore’s Oakwood debut, Oakwood Premier OUE Singapore. His age, however, bring advantages and challenges in equal parts.

He graduated after completing a tourism and hospitality scholarship with CapitaLand, and he began working his way through the company’s different departments – from housekeeping and front office to engineering and security – in jobs that “you don’t learn in university”, said Liang.

Liang: proving he’s not just a ‘privileged kid’ parachuted in

A bigger challenge followed shortly – not in the area of hard labour, but in needing to build soft skills. Liang explained: “I’m young, and my face makes me look even younger.

“I had to build very good relationships with department heads and staff to prove that I was sincere about learning, and not some privileged kid that was parachuted in.”

He recalled that the first two years was spent gaining trust from different departments – a challenge that pushed him to work even harder.

Liang shared: “This humbled me from the beginning, and the people-management skills that I picked up through the different properties I worked in taught me a lot.”

Before Oakwood, Liang moved through six properties that also took him to serviced suites in Jakarta and Kuala Lumpur.

“I experienced different stages of the hospitality product, such as pre-opening, business development, renovations during operations and even closing for redevelopment. Each of these posed different challenges and gave me a complete journey of serviced apartment operations,” he said.

It was in Kuala Lumpur when Liang hosted Oakwood’s previous vice-president of operations, who offered the young man an opening in Singapore.

He described: “When he explained that this was going to be the most luxurious serviced apartments in Singapore, that attracted me. With the strong backing of Mapletree, Oakwood has the opportunity and capital to expand, and I was excited to grow along with the company.”

Recalling what drove him to take up the new challenge, he quipped with a chuckle: “They wanted someone young and with the drive to do the seemingly impossible task of opening a hotel in four months.”

Assuming his post in February 2017 ahead of the hotel’s opening in June last year, Liang was the first employee and began recruiting his team, which proved to be one of his “biggest challenges”.

He elaborated: “In the beginning, I just couldn’t sleep at night, because all I could think of was ‘tick-tock, tick-tock, time is running out’. It was pretty much a one-man show until my team started to form. But we shared pride in being able to survive those sleepless nights to open by June.”

Now that Oakwood is up and running, the next priority is carving out and establishing the young brand in Singapore, said Liang.

“Corporate clients have become used to other players in the market, such as Ascott, Frasers and Pan Pacific. How do we convince them to swing their business to us? We have to give them faith and assurance that their bosses, CEO and SVP will be taken care of, and that our rates are competitive.

“So we have tweaked our strategy and insisted on having certain facilities. For example, we are the first serviced apartment here to have (a restaurant in house), (which allows us to provide) in-room dining and a full breakfast buffet – including live stations and cold-cuts,” he pointed out.