HKTB intensifies courtship of Muslim travellers

The Hong Kong Tourism Board (HKTB) has entered into a one-year partnership with online travel platform Have Halal, Will Travel (HHWT) to produce content that showcase Hong Kong as a preferred destination for Muslim travel.

The two will work together on travel guides, itineraries and tips on how to discover Hong Kong like a local while enjoying halal cuisine, convenient prayer facilities and other Muslim-friendly amenities.

Having egg waffles from Lee Keung Kee in Hong Kong. Photo credit:

The partnership is also expected to result in a series of campaigns to position Hong Kong as a destination for Muslim travel.

HKTB already has a Muslim guidebook, Warna-Warni Destinasi Hong Kong, featuring the latest happenings, festivals, must-visit attractions, restaurants and Muslim-friendly facilities in Hong Kong. There is also a dedicated page on highlighting Muslim offerings.

Recognising the potential of the Muslim travel market, HKTB stated that there are 1.8 billion Muslims worldwide, representing 24 per cent of the global population. South-east Asia alone is inhabited by 290 million Muslims, translating to approximately 42 per cent of the region’s combined population.

Hong Kong is one of the top five Muslim-friendly destinations among the non-OIC countries. It has 70 restaurants (of which 13 are hotel restaurants) certified halal by the Incorporated Trustees of the Islamic Community Fund of Hong Kong in the Hong Kong Island, Kowloon and New Territories areas. Options range from halal local dim sum and Cantonese cuisine to Indian gastronomic delights and other continental offerings.

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