TTG Asia
Asia/Singapore Tuesday, 7th April 2026
Page 1105

Trio of appointments at Banyan Tree

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From left: Rosalynn Tay

Banyan Tree Holdings has made three new appointments to its senior management team.

From left: Rosalynn Tay; Jonathan Ye; and Boris Sertic

Rosalynn Tay has been named the new senior vice president, head of growth and demand.

In her new role, Tay will be leading the charge to drive the group’s multi-brand growth strategy while charting customer engagement across current and new digital channels. She will also define the strategic approach to sales, marketing, distribution, revenue and channel management.

With 28 years’ experience in transformational work and leadership, Tay was most recently Dentsu Aegis Network country head and Dentsu CEO. Prior to that, she was managing director, head of marketing for consumer banking at DBS Bank, and managing director of Tiger Airways Singapore.

Meanwhile, Jonathan Ye has been hired as the new vice-president, head of demand. As the global head for marketing, Ye will be leading strategic integrated marketing directions and functions across offline and online channels for multi-brands’ campaigns, digital performance marketing and content.

Ye was most recently the head of digital marketing, Asia Pacific at Huawei Consumer Group, before he was promoted to CMO in 2017. Prior to that, he was part of Starwood Hotels and Resorts Asia Pacific (including China), driving social, mobile and emerging technologies for the region, before the hotel group was acquired by Marriott International in 2016.

Also coming on board as the new senior assistant vice president, head of revenue is Boris Sertic, a travel industry veteran with over 20 years’ commercial experience in the fields of pricing, revenue, distribution, group loyalty programmes and fares database.

In his new role, Sertic will provide global directions and implement group revenue management and distribution strategies in collaboration with the growth & demand team at the group and hotel levels. His previous stints also include the role of corporate director at Centara Hotels & Resorts, as well as senior management positions for wholesale international tour operations.

Sustainable tourism, regional travel shine bright for SE Asia

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Tourism ministers agree that balancing economic development and tourism is crucial moving into the future

The growing emphasis on eco-tourism as well as sustainable and inclusive tourism development, were spotlighted at the ASEAN Tourism Forum (ATF) ministers’ press conference held on yesterday in Brunei Darussalam, in conjunction with ATF 2020.

Aside from the 10 ASEAN tourism representatives, China, Japan and Republic of Korea’s tourism ministers were also in attendance.

Tourism ministers agree that balancing economic development and tourism is crucial moving into the future

During the conference, it was noted that despite the current global economic slowdown, it has not taken a huge toll on tourism in South-east Asia. The region welcomed 133.1 million tourists in 2019, a seven per cent increase from the previous year, according to preliminary submissions by ASEAN member states.

Notably, intra-ASEAN travel continued to contribute the major share of tourists, making up 36.7 per cent of total international arrivals in 2018, according to a joint media statement at the 23rd meeting of ASEAN tourism ministers.

Speaking through a translator, Xu Zhang, vice minister of culture and tourism, China, said: “On the backdrop of this sluggish (global) economic development, regional tourism may flourish in Asia in the future. Travel with shorter distance and less time would be more popular among tourists. As such, the Chinese government is now composing a strategic plan to promote regional tourism in Asia.”

“We also want to enhance our tourism capacity, in terms of quality and engagement of participants, and create more jobs in the industry.”

As well, ministers who attended the conference also placed a strong emphasis on growing their countries’ eco-tourism offerings.

“We are making eco-tourism our main product, where tourists are encouraged to go to rainforests – not to destroy but to preserve them. In fact, we don’t use the term eco-tourism anymore, but ‘responsible, sustainable and inclusive tourism’,” said Ali Apong, minister of primary resources and tourism, Brunei.

Citing the rehabilitation of major tourist destinations in the Philippines in recent years, the country’s tourism secretary Bernadette Romulo-Puyat stressed that it’s not just up to the national governments, but also industry stakeholders, to promote sustainable tourism.

“We also have to be mindful of the need to balance economic development with saving the environment. If we don’t save our environment, then we will no longer have our tourist destinations (in the future),” she said.

During the conference, when asked about the focus for 2020, Singapore Tourism Board’s chief executive Keith Tan revealed the Lion City has plans to grow its health and wellness tourism offerings to enhance the country’s attractiveness as a tourist destination.

“We are looking beyond medical tourism. We want to pursue a broader ambit of wellness tourism, beyond hospitals, clinics and surgeries. There are a whole host of other health and wellness offerings that people are now seeking out. So our focus is on making Singapore attractive for people who are pursuing health and wellness options outside a hospital setting.

“We believe that it is a very big growth area in Asia as people will be willing to spend more on skincare, haircare, anti-ageing in the future. (We also have plans to hold) health and wellness events, for example, international yoga or pilates events, where we get wellness instructors to lead wellness festivals in Singapore,” shared Tan.

Singapore Tourism Board sharpens focus to tap halal travel boom

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Singapore is stepping up its game for Muslim travellers with a mega campaign set to launch as early as next month.

Sharing the news in a panel session yesterday at ATF 2020, the Singapore Tourism Board (STB) announced that it will be working together with booking platform Have Halal Will Travel (HHWT) and research company CrescentRating on a series of tourism products and marketing collaterals targeting Muslim travellers around Asia.

Muslim visitors at the Flower Dome at Gardens by the Bay

These STB projects include a 44-page guide book developed with CrescentRating that details not only halal dining offerings in Singapore, but also hidden cultural activities and local Malay entrepreneurs and business owners that travellers can discover, revealed Fazal Bahardeen, CEO of CrescentRating & Halaltrip.

This book will be released as early as next month in English, and will subsequently be published in Bahasa Melayu and Bahasa Indonesia.

Meanwhile, HHWT will come in with a number of brand partnerships to develop online promotions and tour products targeting Muslim millennials and families.

Its co-founder Mikhail Melvin Goh shared: “We are bringing in several big partners for this year-long project with STB. These include Klook, who can direct Muslim travellers to (Singapore’s) attractions and vendors, and Traveloka for the Indonesian market. To spice things up, we also brought in a cellphone manufacturer to do a photowalk.”

These roll-outs aim to make Singapore “more discoverable” for Muslim travellers in the region, explained Dawn Ng, area director, Malaysia & Brunei, STB.

According to CrescentRating, this segment holds significant weight in Singapore’s tourism balance, accounting for an estimated 18 to 20 per cent of overall arrivals. Among Asia’s non-Muslim majority countries, Singapore places first by a long shot, noted Fazal.

While Singapore has been a high-ranking destination among Muslim travellers, a study conducted by HHWT found that the destination has not sufficiently communicated its authentic offerings and stories to the Muslim market.

These upcoming market engagements are hence hoped to plug this gap, while also serving as a “platform for conversion” for Muslims to make further reservations at Singapore’s attractions and dining establishments, expressed Ng.

She added that Singapore’s multicultural history can serve to pull in more Muslim tourists with personal stories with which they can resonate.

Macau to record negative growth in 2020: MGTO

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; Ruins of St. Paul's in Macau pictured

With a mix of negative external factors weakening inbound tourism to Macau, such as the ongoing US-China trade war and the prolonged Hong Kong protests, the Macao Government Tourism Office (MGTO) has projected negative growth of three per cent for 2020 despite recording a 10.1 per cent growth in visitor arrivals in 2019.

Speaking at MGTO’s Annual Press Conference on Wednesday (January 16), its director Maria Helena de Senna Fernandes said that the negative projection was unprecedented.

MGTO predicts a decrease in visitors this coming year; Ruins of St. Paul’s in Macau pictured

She noted that Macau registered a double-digit decrease in visitor arrivals for November and December 2019. This marks a drastic reversal from when robust growth in inbound numbers was recorded for the period of January to July 2019, in part due to inbound traffic generated via the newly-opened Hong Kong-Zhuhai-Macao Bridge, said Fernandes.

She added that following a six per cent drop in visitor arrivals during the Macau Grand Prix in November 2019, MGTO did not foresee any positive rebound in the short term, hence, its projection for the Lunar New Year period would be a six per cent drop in visitor arrivals to 1.1 million, as compared to 1.2 million over the same period in 2019.

“Many business travellers and MICE groups usually make their way to Macau after their conferences (in Hong Kong) while leisure travellers also take short trips here. With numerous countries having issued travel alerts on Hong Kong since August, visitor arrivals have dropped. Therefore, MGTO will strengthen promotion with overseas markets, especially those with direct air connections to Macau.

“Meanwhile, we’ll work with cities in the Greater Bay Area (GBA) to craft new tour products to attract international visitors. With more new hotels scheduled to complete this year and over the next few years, we will (work to) attract more overseas travellers and visitors from GBA to stay overnight here. Our focus also includes cities outside the Guangdong Province of China which are connected (to Macau) by high-speed rail.”

China Travel Service (Macao), travel department sales and marketing manager, Pun Cheng Man, said MGTO’s projection is not an accurate reflection of the overall situation, as travel agents in Macau grapple with the fallout from the Hong Kong riots.

“Many mainland Chinese pick Hong Kong-Macau as a travel destination. Macau is too small to be mono destination. Unlike Hong Kong, we don’t have many tourism offerings and resources to keep them here for longer stays,” she said.

A silver lining in the cloud of uncertainty is the upcoming pre-summer opening of the newly-revamped Macao Grand Prix Museum, which will now host multimedia and interactive facilities.

Elsewhere, the city is also pushing the development of maritime tourism products. Discussions with industry partners on the feasibility of developing island tourism products in the GBA are also ongoing. MGTO will also organise a variety of mega tourism events and invite GBA cities to participate in them.

Macau welcomed more than 39.4 million visitors last year, with a surge in both the figures of same-day visitors (up 20 per cent to exceed 20.7 million) and overnight-stay visitors (up 0.8 per cent to surpass 18.6 million), according to preliminary figures.

International visitor arrivals dropped by 2.8 per cent to three million while mainland China, Hong Kong and Taiwan remained Macau’s top three visitor source markets, all of which registered an increase in visitor volume.

The city welcomed over 27 million mainland Chinese visitors last year, up 10.5 per cent from 2018, with 45 per cent of visitors coming from Guangdong Province.

Meanwhile, visitor arrivals from Hong Kong surged 16.2 per cent to 7.3 million, while visitor arrivals from Taiwan rose 0.2 per cent to over 1 million.

Bali agents say surprise new attraction tariffs will hurt bottom line

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Travel players in Bali are crying foul over the regency government’s surprise price hike on entrance fees for popular attractions, saying that they will have to bear the price difference for contracts inked before the change.

The new tariffs came into effect on January 1, 2020 in a bid by the regency government to boost tourism revenue. Attractions impacted by the price hikes include Mount Batur in Kintamani and Penglipuran village, which saw entrance fees raised from 30,000 rupiah (US$2.20) to 50,000 rupiah. In Tabanan and Badung, entrance fees have risen by 25,000 rupiah.

Penglipuran Village (above) among attractions in Bali slapped with a price hike on its entrance fees

Bambang Sugiono, director of marketing and overseas promotion of Bali-based RD Tours, said the government should have given the trade at least six months of notice so that changes could have been made to package prices.

Foreign clients who had committed to his tour packages last year would not accept the sudden price hike, as such, his company would have to shoulder the price difference.

Contracts with the old tariffs have been signed until June 2020, with at least 500 travellers each month, Bambang revealed.

For Eddy Sunyoto, owner of Terimakasih Indonesia Tours and Travel, contracts with the old rates were signed up till April this year. He agreed that clients were unlikely to pay the difference. “How do we tell our foreign partners who have already printed their brochures?” asked Eddy.

To avoid a huge loss for his company, he will choose not to receive as many travellers from his foreign partners or to reduce the number of attractions featured in his itineraries. For contracts after April 2020, he intends to adjust package prices by upwards of eight to 10 per cent.

Eddy explained that while the price increment was a small amount, it would add up to a considerable sum since tourists could visit up to five attractions in a day on a tour.

Bali agents emphasised that they were not against the price hikes, as they understood the purpose of the move.

Bambang shared that his partners in China, India and Nepal were understanding too, but will only accept the elevated entrance fees in new contracts.

Hence, he expressed disappointment about the regency government’s disregard of travel agents’ repeated requests to get at least four months’ prior notice to price hikes in attractions.

He stressed that the price hikes could add up to substantial losses for these agencies, given that several attractions are included in each day’s itinerary.

He added that he would raise the price of his tour packages by eight to 10 per cent after the existing contracts expire in April.

Echoing Bambang’s sentiments, Putu Winastra, secretary-general of Association of Indonesian Tours and Travel Agencies Bali chapter, said he intends to send a letter of protest to I Wayan Koster, governor of Bali. He hopes the new tariffs will be reviewed and postponed for Bangli and other regencies.

Umberto Cadamuro, COO inbound of Pacto, said the price hikes were minute in comparison to the amount of money European tourists fork out for an experience in Indonesia, and were unlikely to hurt inbound demand.

While travellers will not mind the higher entrance fees, they will be observing if the new tariffs will result in enhanced public facilities and services, such as cleaner toilets and improved parking lots, he opined.

“(In 2021,) they will be comparing this year’s services to the previous year’s. If the destination they visit is beautiful and clean with friendly staff, they will not be bothered about the price increase of two or three euros.”

Visitseasia.travel will be ASEAN Tourism’s new address

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Visitseasia.travel, launched at the opening ceremony of ATF 2020 on Tuesday evening, will soon replace the current ASEANTourism.Travel website as the vehicle for raising awareness of South-east Asian tourism and the diversity of the region’s products.

Speaking at a press conference yesterday afternoon, Suvimol Thanasarakij, ASEAN Tourism marketing coordinator, explained that the new Visitseasia.travel sports a modern look and is more user-friendly than the current site.

ASEAN Tourism, which aims to promote tourism in South-east Asia, will soon have a new website

The website serves as an information platform, capturing various travel experiences and products across categories such as Adventure & Sports, Beaches & Islands, Cruise, Nightlife and Entertainment.

It also provides useful traveller tips for each of the 10 ASEAN member countries, such as habits and traditions, safety advice, and visa requirements and recommended vaccinations.

While it does not sell tour packages now, Suvimol did not discount the idea that this might be offered in future updates of the website.

She said the website was needed, as “a brand audit study revealed that ASEAN is seen more as a political entity rather than a region that is welcoming to travellers”.

TTG backs SE Asia promotion with new website, booking engine

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Looking to support ASEAN Tourism Marketing Working Group’s desire to establish a better understanding of South-east Asia’s tourism potential in the global marketplace, TTG Asia Media has launched Southeast-Asia.COM, an editorial-driven and visually-rich website that provides extensive information on travel products and experiences around the 10 ASEAN member countries.

Content is built around five popular travel themes, Adventure, Culture, Eat, Family, Shop, with more than 5,800 travel products available for purchase via TTG’s bookasean.com booking engine.

TTG Asia Media has launched Southeast-Asia.COM, a website about travel products and experiences around the 10 ASEAN member countries

Looking to do more than offer products for travel retailers and travellers to purchase, TTG Asia Media has developed a white label solution that travel agents can adopt with their own corporate identity. Since October 2019, some 10 travel agents have expressed interest in adopting the solution.

“While both Southeast-Asia.COM and bookasean.com have gone live since October 2019, and some bookings have come through, our focus so far has been on crafting unique and value-for-money tour packages and products with our partners,” said Darren Ng, managing director of TTG Asia Media.

Debuting in 1H2020 are a series of paid experiential trails in Singapore, Kuala Lumpur (Malaysia) and Manila (the Philippines) that utilise Augmented Reality and audio recordings to provide a deeper understanding of the sights travellers will see. Downloadable through Southeast-Asia.COM, every trail also grants attractive vouchers and discounts at participating dining and retail merchants along the way.

Another product to come is the Experience Pass which offers special bundled prices for attraction entrance tickets. Every destination in South-east Asia will have its own Experience Pass. Travellers will be issued a unique barcode for ease of use.

Ng said Southeast-Asia.COM is endorsed by ASEAN Tourism Marketing Working Group of the 10 ASEAN NTOs.

Cambodia primes up for ATF 2021

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Cambodia is gearing up for ATF 2021 with the creation of the country’s largest exhibition hall.

Hoy Phireak, deputy director general of tourism development and international cooperation at the Ministry of Tourism, said plans are well underway to host next year’s event, which will run from January 17 to 21.

Cambodia readies to host ATF 2020; Phnom Penh pictured

As part of the organisation, a new exhibition hall is currently being constructed on Chroy Changvar peninsular, which sits at the confluence of the Tonle Sap and Mekong River.

Full details have yet to be unveiled, but the building will surpass the country’s existing venues in terms of capacity and facilities.

Chhay Sivlin, president of Cambodia Association of Travel Agents, said: “Besides hosting ATF, the venue will add to Cambodia’s business event offerings and help increase our regional presence as a strong contender.”

Hoy added there are plans to shake up the way buyers are selected in response to changing patterns for purchasing travel.

He said: “While we still want to focus on traditional buyers, we also want to go beyond that and look at those buyers who use social media and other Internet platforms.”

Hyatt Regency returns to Kuala Lumpur

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The Hyatt Regency brand will be making its comeback to Kuala Lumpur with the opening of the 450-room Hyatt Regency Kuala Lumpur come 2024.

The result of a management agreement between a Hyatt affiliate and KL Midtown, a joint venture company by Hap Seng Consolidated and TTDI KL Metropolis, Hyatt Regency Kuala Lumpur will offer four F&B concepts including two bars, a market café, and a Japanese restaurant.

Hyatt Regency Kuala Lumpur marks Hyatt’s second collaboration with Hap Seng in Malaysia, following the announcement of plans for the Hyatt Centric Kota Kinabalu (above)

It will feature an outdoor swimming pool, a fitness centre, and an exclusive lounge for club level guests. For meetings and events, the hotel will offer 2,000m² of flexible space, including a 1,000m² ballroom.

The hotel will be situated just north of the Malaysia International Trade and Exhibition Centre (MITEC), the third largest MICE venue in South-east Asia and the largest trade and exhibition centre in Malaysia.

This marks Hyatt’s second collaboration with Hap Seng in Malaysia, following the announcement of plans for the Hyatt Centric Kota Kinabalu.

New hotels: Kapuhala Koh Samui Tropical Farm and Training Retreat, Hotel Royal Classic Osaka, and more

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Kapuhala Koh Samui Tropical Farm and Training Retreat, Thailand
The property on the island of Koh Samui is home to five tented villas (55m² in size with a 50m² private terrace) and four private rooms. Facilities include a 25m-long swimming pool, rooftop mixology lounge, a plant-based restaurant, and a spa. Wellness is taken seriously here, with two daily yoga sessions at sunrise and sunset, indoor fitness and bike facilities, and daily resistance, endurance and functional training group classes. Personal training and individually tailored programs are available on request.

Hotel Royal Classic Osaka, Japan
Designed by world-renowned architect Kengo Kuma, this hotel was created by incorporating the facade of the former Osaka Shin-Kabukiza theatre. There are 150 rooms and suites spread across the 12th to 19th floors within (there is no 13th floor), with doubles starting from 25m², right up to the 78m² suites. There are four F&B options within, from the buffet restaurant Yura Yura on the second floor, to the Kumo bar and lounge on the 20th floor with seating for 36.

Events can also welcome at the Hotel Royal Classic Osaka, with five main function rooms spread across the third to ninth floors. Each provides space for up to 400 standing diners, with several floors offering private terraces for outdoor parties as well.

Boogie Hostel Kuta Lombok, Indonesia
This boutique backpacker’s hostel in the surf town of Kuta Lombok is set a short walk from restaurants, bars and spas. Accommodation includes two 63m² air-conditioned dorms with eight pod-style bunk beds and three ensuite bathrooms each, as well as a 36m², air-conditioned ensuite room that can sleep three.

Social activities take centre stage here, with complimentary barbecues, palm wine and jamming sessions, as well as movies under the stars. These play out in two main social areas – a cafe/bar and a courtyard with fairy lights, murals and bean bags. Board games, free Wi-Fi and breakfast are included in the price.

Wyndham Acmar Klang, Malaysia
Wyndham Hotels & Resorts has opened in the royal town of Klang, just 30 minutes from Kuala Lumpur. The 488-room hotel features a range of facilities, such as a fitness centre, an outdoor pool, babysitting services and a kids’ club, alongside three F&B venues. Meanwhile, event planners may avail any of the 11 meeting rooms, which includes the Grand Ballroom which can cater up to 2,200 guests.

Sheraton Beijing Lize Hotel, China
Part of Fengtai District, this latest opening is the third Sheraton-branded hotel in Beijing. It is located in the new Lize Financial Business District, where the upcoming Lize area will include a soon-to-be-built city terminal with direct rail access to Beijing Daxing International Airport. There are 325 rooms and suites, all furnished with regular mod-cons such as a 55-inch LCD TV, and high-speed Internet Wi-Fi.

Aside from the four F&B options, other amenities include the Sheraton Fitness centre, which boasts an indoor heated swimming pool and gym with sweeping views of the city. For corporate events or meetings, the hotel also houses an 800m² Grand Ballroom, a 450m² Junior Ballroom, along with seven meeting rooms of various sizes.