To help agents better understand and sell cruise lines to travellers, Cruise Lines International Association (CLIA) is organising a cruise conference on “Cruise in Asia – a consumer’s perspective” at the upcoming ITB Asia on October 18, 2019 in Singapore.
This is the second time CLIA is organising a cruise seminar at ITB Asia, following last year’s successful inaugural run.
The other eight participating cruise brands are Compagnie Du Ponant, Costa Cruises, Norwegian Cruise Line, Oceania Cruises, Princess Cruises, Regent Seven Seas Cruises, Royal Caribbean International and Uniworld Boutique River Cruises.
During the seminar, representatives from CLIA and its cruise line members will discuss ships of all sizes and help agents understand the best offerings for their customers. The programme, titled “Sharing of latest cruise trends and tips by CLIA”, will highlight the latest trends in the cruise industry and share tips on how agents can increase their cruise profits.
CLIA’s regional manager Asia, Jiali Wong, will be sharing how travel professionals can matchmake the right cruise product to consumers, by understanding the cruise line’s USP and aligning their target market to the cruise line.
In 2019, there will be 18 new CLIA-member ocean ships scheduled to debut, bringing it to a projection of 272 CLIA-member cruise ships in operation this year. On top of new cruise products, there has also been an increase in cruise destinations, providing more itinerary options for the consumers. Ships in Asia will call at 306 different destinations this year, an increase of 18 destinations from 2018.
With the diverse cruise choices, it is vital for a cruise company’s clients to be matched to the right cruise holiday, particularly for first-time cruisers.
There will also be two panel discussions where industry experts will discuss the opportunities for travel professionals in the different cruise offerings.
The first half-hour discussion, titled The Increasing Choice and Diversity Offered by Major Cruise Lines, will see representatives from Royal Caribbean Cruises, Norwegian Cruise Line Holdings and Costa Cruises.
The second half-hour discussion, titled The Evolution of Small Ship Cruising, will see representatives from Norwegian Cruise Line Holdings and Uniworld Boutique River Cruise Collection & U River Cruises.
The cruise conference will be held on October 18, 2019, 12.00 to 13.30 at the Presentation Hub (B1) at Marina Bay Sands, Singapore. CLIA Asia will also be at ITB Asia booth U54 (Level 1) from October 16 to 18, 2019.