TTG Asia
Asia/Singapore Friday, 3rd April 2026

Thailand rolls out targeted fuel subsidies ahead of Songkran travel

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Thai tourism stakeholders are bracing for logistical cost fluctuations as the government implements targeted fuel subsidies to stabilise domestic transport networks ahead of the Songkran holiday period.

From April 1, authorities will roll out performance-based financial relief for public transport and freight vehicles, although broader nationwide fuel price caps remain uncertain.

Performance-based financial relief for transport operators begins on April 1, with longer-term fuel price controls still unclear; photo by Anne Somanas

The Ministry of Transport confirmed the subsidy scheme will run until April 30 and will rely on existing GPS tracking systems to verify actual usage.

Assistance includes a four-baht (US$0.12) per litre diesel subsidy for interprovincial buses and a flat-rate allowance for registered ride-hailing operators. Fares for state-affiliated interprovincial services will remain pegged to a baseline diesel price of 33 baht per litre throughout the Thai New Year festivities.

While the relief package aims to prevent immediate passenger fare hikes, macroeconomic pressures persist across the travel ecosystem.

The national Oil Fuel Fund is currently carrying a 42 billion baht deficit. This shortfall leaves the Ministry of Energy unable to guarantee a sustained ceiling on general retail fuel prices during the peak holiday consumption period. Additionally, crude oil prices exceeding US$120 per barrel continue to strain supply chains. The Land Transport Federation of Thailand has already signalled tiered freight rate increases, citing fuel expenses that now represent half of total operating costs.

Provincial authorities are exploring independent mitigation strategies to ease localised travel costs. For example, Chiang Rai municipality has introduced a complimentary electric coach service, with three green buses connecting commercial districts and key tourist landmarks.

At the national level, policymakers are evaluating further interventions to protect the visitor economy from inflationary pressures. Speaking to the Bangkok Post, transport minister Phiphat Ratchakitprakarn confirmed that relief measures for the travel sector remain under review.

“This (subsidy scheme) is an initial, targeted measure aimed at vulnerable groups,” he said, noting that discussions with the Ministry of Tourism and Sports are underway to determine suitable support for chartered tourist coaches.

Colbert Collection to debut in Italy as Minor Hotels targets soft brand growth

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Minor Hotels has introduced Colbert Collection, a new global soft brand in the premium segment aimed at independent hotels.

The brand brings together properties that retain their individual identity while aligning with a shared focus on culinary and cultural experiences. It is designed for travellers seeking locally rooted stays and for hotel owners looking to access global distribution and operational support.

Minor Hotels’ new Colbert Collection will bring together independent hotels under a premium soft brand focused on culinary and cultural experiences

Colbert Collection draws inspiration from European café culture and the Colbert bistro in London, part of The Wolseley Hospitality Group, which is owned by Minor International, the parent company of Minor Hotels.

The brand is structured around three areas: guest interaction, local context and dining. These elements are intended to shape the guest experience through social spaces, connections to local culture and a focus on food and beverage offerings.

Minor Hotels said the brand supports its wider expansion in the soft brand segment, which has seen increased demand from independent hotel owners seeking flexible affiliation models. Properties joining the collection will have access to the group’s commercial systems, including distribution, revenue management and loyalty programmes, while maintaining their individual positioning.

Colbert Collection forms part of Minor Hotels’ broader portfolio, which includes brands such as Anantara, Tivoli, Avani, NH Collection and Oaks. The group is expanding through a mix of ownership, lease, management and franchise agreements, with a focus on asset-light growth through management and franchise contracts.

The brand will debut in Italy with its first property scheduled to open in spring 2026. Further expansion is planned in destinations including the UK, Spain, Austria and the UAE.

“Colbert Collection represents a new chapter for Minor Hotels,” said Dillip Rajakarier, CEO of Minor Hotels. “This brand captures specific opportunities in the market, enabling us to meet the evolving needs of modern travellers and owners alike.

“It celebrates individuality and invites guests to discover hotels that are deeply rooted in their own worlds while connected by a common sensibility. With Colbert Collection, each property is free to express its own story, while supported by the strength of our global commercial powerhouse and operational expertise.”

StarCruises adds Kaohsiung and Penghu to three-night Hong Kong sailings

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StarCruises will introduce three-night sailings from Hong Kong to Kaohsiung and Penghu aboard Star Voyager, departing April 12, April 19 and May 10, 2026.

The new itineraries replace the previous three-night Sanya cruises and offer stops in both Kaohsiung, a port city in Taiwan, and Penghu, an offshore island group known for its coastal landscapes. The cruises depart from Ocean Terminal in Hong Kong.

Star Voyager will operate three-night cruises from Hong Kong to Kaohsiung, pictured, and Penghu in April and May 2026

In Kaohsiung, the ship will call from 14.30 to 22.30, giving passengers time to visit sites such as the Love River, Lotus Pond and Pier-2 Art Center, as well as evening markets. In Penghu, the ship arrives at 09.00 and departs at 16.00, allowing for a full day to explore fishing villages, temples and coastal areas.

The three-night cruise returns to Hong Kong at 11.00.

Alongside the new itinerary, StarCruises will extend port time on its two-night Xiamen sailings, with calls from 12.00 to 20.00. These cruises depart Hong Kong on Wednesdays and return on Fridays. Two-night high seas cruises departing Fridays will sail at 20.00.

Bookings for the three-night Kaohsiung–Penghu sailings open April 1, 2026.

For more information, visit StarDream Cruises.

Ibrahim Canliel steps up as CEO of Air Astana Group

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Ibrahim Canliel has taken on the role of CEO at Air Astana Group. He steps up from chief financial officer, a position he has held since 2017.

Canliel has been part of the airline’s leadership team for more than 14 years, supporting its strategic and financial development, including its public listing in 2024.

Marc Handl helms as MD of Dusit Thani Bangkok

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Dusit International has named Marc Handl managing director of Dusit Thani Bangkok. He will lead the hotel and oversee Dusit Residences and Dusit Parkside at Dusit Central Park.

Handl joins from Abu Dhabi National Hotels, where he was responsible for a portfolio of 15 properties, and brings more than 30 years of experience with brands including Park Hyatt, The Ritz-Carlton, Aman and Rosewood.

Asia-Pacific visitor arrivals to exceed pre-pandemic levels from 2026, PATA forecasts

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International visitor arrivals to Asia-Pacific are expected to exceed pre-pandemic levels from 2026, according to the PATA Asia Pacific Visitor Forecasts 2026-2028.

The report projects that inbound arrivals could reach 761.2 million by 2028 under a baseline scenario. However, a lower-bound scenario, reflecting geopolitical and economic uncertainty, estimates arrivals could reach 599.7 million, or about 88% of 2019 levels.

International arrivals to Asia-Pacific are projected to reach up to 761.2 million by 2028, with growth shaped by geopolitical and economic uncertainty

The study, developed in partnership with the School of Hotel and Tourism Management at The Hong Kong Polytechnic University, covers 39 destinations across the region and outlines a period of uneven growth influenced by external factors.

These include geopolitical tensions, climate-related disruptions, changes in aviation capacity and visa policies, as well as ongoing digital transformation across the sector.

China, the US and Türkiye are expected to remain the leading destinations through 2028. Key source markets include China, Hong Kong, the US and South Korea.

Several destinations, including Mongolia, Japan, Chile, the Maldives and Sri Lanka, are projected to exceed 150% of their 2019 arrival levels. Overall, 27 of the 39 destinations are expected to surpass pre-pandemic volumes by 2028.

The report also highlights the need for destinations to diversify source markets and strengthen collaboration between public and private sectors to manage risks and support recovery.

“International tourism is entering a more complex phase where growth continues, but under increasing pressure,” said Noor Ahmad Hamid, CEO of PATA. “At PATA, we recognise both sides of the equation – the positive momentum driven by strong regional demand, and the downside risks arising from geopolitical tensions, economic volatility, and climate-related disruptions.

“In this environment, growth is no longer linear or guaranteed. Destinations and organisations must be prepared for multiple scenarios, with the ability to adapt quickly, recalibrate strategies, and respond with agility. Decision-making must be grounded in real-time data and a clear understanding of risk.”

“The results reflect not only the pace of recovery across destinations, but also the deeper structural changes transforming the tourism economy,” added Haiyan Song, School of Hotel and Tourism Management, The Hong Kong Polytechnic University.

“Ultimately, resilience and preparedness will define how well the industry navigates this next phase of uncertainty,” Hamid concluded.

Thai tourism associations propose stimulus projects as new cabinet comes in

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The Federation of Thai Tourism Associations (FETTA) has drafted a proposal to the Tourism Authority of Thailand (TAT) and the incoming cabinet, which comprises between 14 billion baht (US$427 million) and 15 billion baht of stimulus projects to support the tourism industry in light of the Middle East conflict.

FETTA is made up of seven private-sector associations, including the Association of Thai Travel Agents, Thai Hotels Association, Thai Travel Agents Association, Thai Transportation Operators Association, Association of Chonburi Tourism Federation, Thai Tourism Promotion Association, and the Association of Domestic Travel.

Tourism industry groups have proposed multi-billion baht stimulus measures to the incoming government, as the new cabinet prepares to outline its policy agenda; Thai Parliament building, pictured

The proposal submitted to the TAT governor urges the new government to incorporate key stimulus projects into its upcoming parliamentary policy statement.

Central to this initiative are the Tour Teaw Thai and A Million Buses Traveling Across Thailand campaigns. Both are designed to boost domestic tourism revenue while helping travellers save on energy costs through organised bus tours.

The latter features a co-payment scheme for cross-regional trips to local communities. Groups of 20 or more travelling for three days and two nights will receive a 10,000 baht subsidy per bus. The project aims to provide 1,000,000 privileges, utilising a total budget of 10 billion baht.

To further lower travel expenses, the proposal suggests supporting charter flights and reducing airport fees. This measure requires a one billion baht budget spanning three quarters, designed to subsidise 1,000 flights per quarter at 350,000 baht per flight.

Anutin’s second and incoming cabinet is expected to be sworn in on April 6, and to deliver a policy statement from April 7.

Surasak Phancharoenworakul, current minister of higher education, science, research and innovation and deputy leader of the Bhumjaithai Party, has been appointed to the cabinet as the new minister of Tourism and Sports.

China and Taiwan lead Thai tourism recovery

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Thailand’s inbound recovery is gaining momentum, underpinned by a surge in Chinese and Taiwanese arrivals that appear resilient.

Data from the Association of Thai Travel Agents (ATTA) reveals that Thailand welcomed 8.44 million international visitors between January 1 and March 21, with China reclaiming its position as the top source market.

The ATTA annual general meeting and Thailand Tourism Resilience Conference was held at The Sukosol Hotel, Bangkok on March 27, 2026; photo by ATTA/Facebook

Speaking at the ATTA annual general meeting and Thailand Tourism Resilience Conference, honorary secretary-general Adith Chairattananon highlighted that these regional markets have demonstrated year-on-year growth even after the start of the ongoing geopolitical volatility in the Middle East.

He pointed to an 82.42 per cent year-on-year increase in Chinese arrivals this February, and 39.2 per cent from March 1 to March 24.

While January figures initially showed a deficit, the market share for Thai destinations has expanded significantly from the middle of the first quarter.

A critical driver for this growth is the reduction in negative virality on social media platforms – a factor that has been resolved by a stabilised “Safe Destination” image.

He also cited the charter flights from China to Thailand subsidised by the Thai government, and a strategic shift in corporate travel patterns as contributing factors. Adith noted that regional instability has diverted lucrative business from competing corridors.

“Our recent engagements in Shanghai indicate a strategic advantage for Thailand. With Chinese restrictions on incentive and MICE movements to the Gulf markets, we are successfully capturing that redirected demand,” said Adith.

The Taiwanese market has also mirrored this rebound, posting 12.18 per cent year-on-year growth in February and 6.02 per cent from March 1 to March 24.

Looking ahead, ATTA remains optimistic about hitting a seven-million-arrival target for China, provided economic factors remain stable.

“Overall, the Taiwanese and Chinese markets have not been affected by war, safety concerns, or the impacts of war. However, they are mainly affected by psychological factors regarding travel costs,” he stated.

Adith concluded: “A critical variable for the second half of the year will be monitoring geopolitical developments over the coming months, coupled with fluctuating fuel surcharges, airfares and impacts on the costs of living. Should these factors significantly inflate travel costs, the Chinese outbound market may pivot toward domestic alternatives.”

Indian travellers drive growth in GHA Discovery membership and spending

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Indian travellers are increasing both travel frequency and spending, reinforcing the country’s position as a key growth market, according to data from Global Hotel Alliance (GHA) and The Leela Palaces, Hotels and Resorts.

Membership in the GHA Discovery loyalty programme in India rose 53 per cent in 2025, surpassing one million members in 2026. Indian members generated US$75 million in global hotel revenue in 2025, an increase of 25 per cent compared with the previous year. International stays accounted for 54 per cent of total member-driven revenue.

From left: GHA’s Chris Hartley, The Leela’s Anjali Mehra and Anuraag Bhatnagar

The UAE, Thailand and Singapore remained the most popular destinations, with Indian members spending US$43.2 million on international stays compared with US$38.8 million domestically.

Within India, 16 hotels under the GHA Discovery network generated US$82 million in revenue in 2025, up 22 per cent year on year. Growth was supported by domestic demand and international visitors, particularly from the US and the UK.

Outbound travel from India also continued to expand, with 32.7 million international departures recorded in 2025, an increase of 5.9 per cent compared with 2024. Domestic travel has exceeded pre-pandemic levels, while inbound tourism is growing across luxury, cultural and wellness segments.

GHA and The Leela highlighted these trends at the Skift India Intelligence Summit held in New Delhi on March 26, 2026.

Recent research indicates that Indian travellers are placing greater emphasis on privacy, family travel and extended stays. About 49 per cent prioritise travel with family and friends, while 81 per cent of business travellers extend trips for leisure.

The Leela is expanding into destinations including Coorg and Jaisalmer and is developing its private membership club, Arq by The Leela, with planned locations in Delhi, Chennai and Mumbai.

GHA CEO Chris Hartley commented: “India has rapidly become one of the most important and influential travel markets in the world. We are seeing strong growth in membership and spending, alongside a clear shift towards more international travel.”

“As we mark 40 years of The Leela, our journey reflects the evolution of India’s luxury traveller, who is increasingly global in outlook yet deeply drawn to immersive, culturally rooted experiences,” said Anuraag Bhatnagar, CEO of The Leela Palaces, Hotels and Resorts.

“Partnerships such as Global Hotel Alliance play a critical role in connecting us to a global base of high-value travellers, while allowing us to retain the distinct identity of Indian luxury. As we grow, our focus remains on building destination-led experiences that are both globally relevant and deeply rooted in India.”

Hoshino report highlights shift in Japan travel towards regional and longer stays

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Hoshino Resorts has released findings from its 2025 inbound travel report, indicating a shift in how international visitors are travelling across Japan.

Based on data from almost 70 properties, the report shows travellers are moving beyond the traditional “Golden Route” of Tokyo, Kyoto and Osaka, with increased interest in regional destinations and longer stays.

International travellers to Japan are increasingly exploring regional destinations and staying longer, according to Hoshino Resorts data

Hoshino Resorts recorded more than 1.33 million international guest nights across 68 properties in 2025. While visitor numbers continue to grow, the pace is slowing, with international bookings rising 24 per cent year on year compared with a 94 per cent increase the previous year. This trend reflects national data showing inbound growth easing over the same period.

The report also indicates that travellers, particularly from Western markets, are spending more time in each destination. Average stays reached 3.12 nights per property, with higher figures recorded at some brands.

Regional destinations are seeing increased demand. Visitor numbers to the Kansai region rose in 2025, supported in part by Expo 2025 Osaka, while growth in Shikoku and Okinawa was driven by improved air connectivity and expanded flight routes.

Seasonal travel patterns are also changing. The year-end holiday period overtook the cherry blossom and autumn seasons as the busiest time, while shoulder periods such as September saw lower volumes but offer less crowded conditions.

Demand for traditional accommodation is rising, with overseas stays at Hoshino’s onsen ryokan brand Kai increasing 247 per cent compared with pre-pandemic levels. The company has introduced measures such as allowing tattooed guests and offering vegetarian options to accommodate international travellers.

Hoshino Resorts said the findings reflect broader changes in visitor preferences, with increased interest in cultural experiences, regional travel and nature-based tourism.

“We must actively encourage travellers to explore our rural areas. This shift from expansion to maintenance is vital because directing revenue and traffic to lesser-known destinations not only elevates the quality of the overall visitor experience but also secures regional revitalisation and cultural preservation,” said Yoshiharu Hoshino, CEO of Hoshino Resorts.