A different side of South Korea
Chungbuk and Chungnam are expanding their wellness and cultural offerings to attract more visitors beyond the country’s major cities
Udon Thani’s time to shine
Mega-events and star power propel Thailand’s north-east into the global spotlight
Adelaide gains ground
New tourism experiences, luxury hotel openings, and stronger Asian air links are helping Adelaide emerge as a destination in its own right
Genuine interactions
Animal tourism in South-east Asia is undergoing a gradual transformation as travellers become more discerning, operators tighten welfare standards, and scrutiny grows over what makes an ethical experience
Chubu steps forward
With record inbound arrivals, Chubu’s nine prefectures are uniting to highlight culture, cuisine and innovation for global travellers
Expanding horizons
Destination NSW ramps up India outreach with government backing, airline partnerships and Sydney‑plus strategy to showcase city icons and regional experiences
Savouring Singapore
As travellers seek deeper cultural context, Singapore’s food scene is evolving beyond dining into storytelling, with hawker stalls, heritage brands and hotels offering experiences linking cuisine with history, craft and identity
Sydney’s big cricket draw
Cricket and major sports events are increasingly bringing Indian visitors to Sydney, with venues like the Sydney Cricket Ground offering a gateway to the city’s attractions and experiences
How are we travelling?
Non-cookie cutter hotels, local sporting events, supermarket hauls, literature highlights, and shared family discoveries will inspire travel decisions this year
An appealing region for travel
Three different travel intent studies in 2025 have found positive interest in Asia-Pacific destinations
















