Palladium Hotel Group is expanding into Vietnam with two hotel projects and the establishment of its Asia-Pacific headquarters in Ho Chi Minh City.
The Spanish hospitality group has partnered with Conasi Property Management and Development Corporation to redevelop L’Alya Ninh Van Bay into Bless L’Ayla Ninh Van Bay. Scheduled to open in mid-2027, the all-villa resort north of Nha Trang will add 54 villas as part of its refurbishment. Palladium acquired the property in July 2026 and will operate it on a white-label basis until renovations are completed.
The group has also acquired the Hòa Bình Hotel in Hanoi, which will reopen as Bless Hotel Hanoi in 2028 following a major renovation. The project will restore the century-old building while upgrading it from a three-star to a five-star hotel.
The two properties will introduce the Bless Collection Hotels brand to Vietnam, offering luxury accommodation focused on design, gastronomy and destination-led experiences.
Palladium said Vietnam was selected for its strong tourism growth, expanding luxury hospitality sector and strategic location in South-east Asia. The new regional headquarters in Ho Chi Minh City will oversee business development, operations and future expansion across the region.
Jesús Sobrino, CEO, Palladium Hotel Group, said: “Choosing where to begin in Asia was a deliberate decision, and Vietnam was clear. Its growth is remarkable, but what convinced us is the shift in what the market values: distinctiveness and experience over scale alone. That is where our strengths lie.
“We enter Vietnam with a long-term commitment, a distinctive portfolio, and every intention to grow alongside partners who share our ambition.”
