The Tourism Authority of Thailand (TAT) and Alipay+ have unveiled a new campaign that uses AI-powered recommendations and travel planning tools to support visitors travelling to Thailand.
The initiative combines traveller behaviour data, AI-driven analytics and tourism information from TAT to generate recommendations across four categories: attractions, food, activities and accommodation. The campaign will initially target Chinese travellers through Alipay, an Alipay+ partner e-wallet.
The recommendations are delivered through Alipay+ Voyager, an in-app AI travel assistant that provides personalised suggestions and travel information based on individual preferences.
According to the partners, the platform is designed to support travellers throughout the travel journey, from destination discovery and itinerary planning to bookings and payments.
Users can access information on attractions, transport, accommodation and local experiences, while also making bookings for flights, hotels, attractions and ride-hailing services within the app ecosystem.
The collaboration also incorporates travel safety information and emergency contact details, including access to Thailand Tourist Police services and other emergency assistance channels.
TAT and Alipay+ said the initiative forms part of broader efforts to integrate AI into tourism services and improve the visitor experience through personalised recommendations and digital tools.
Future plans include expanded use of the AI travel assistant, the introduction of a Thailand destination benefits card offering travel and retail discounts, and the development of additional destination content for Chinese travellers.
The campaign also highlights local attractions and experiences across Thailand, ranging from cultural sites and food experiences to lifestyle activities and lesser-known destinations.
Yolrawee Sittichai, director of the Tourism Authority of Thailand Beijing Office, said the partnership represents a significant step in using digital technology to support Thailand’s tourism development and strengthen digital tourism services for Chinese travellers.
Scarlett Xing, general manager of Alipay+ Travel Solutions at Ant International, described the collaboration as the next phase of the companies’ partnership, using AI-powered tools to support traveller discovery, enhance the visitor experience and create opportunities for tourism businesses and merchants in Thailand.
