Tag: China Outbound

Darryl Lee, group CEO of B2B travel technology group Dida Holdings, discusses the mechanics of its new strategic partnership with the Tourism Authority of Thailand (TAT), tapping into the world’s largest outbound market, and how AI is addressing fragmentation in global hospitality distribution

Dragon Trail International’s (DTI) newest Chinese Traveller Sentiment Report on the Labour Day public holiday shows significant changes in safety perceptions since its September...

The Tourism Authority of Thailand (TAT) has signed a Letter of Intent with B2B travel technology group Dida to promote the Trusted Thailand initiative...

Chinese outbound travellers, the third-largest source of visitors and the largest source of international tourism spending in 2019, are projected “to recover in aggregate...

A recent outbound survey by China Outbound and Inbound Travel Market (COITM) on the 2026 outlook among Chinese travel agents shows a high percentage,...

Chinese outbound travel to Japan could face a downturn amid an escalating row between the two countries over Taiwan. Japanese prime minister Sanae Takaichi sparked...

The Saudi Tourism Authority (STA) has introduced a new campaign, Immerse Your Soul in Arabia, aimed at attracting Chinese travellers. The initiative, based on the...

Victoria is set to amplify its global presence with a A$43 million investment (US$27.5 million) aimed at boosting international tourism marketing – driven by...

Trip.com Group data shows that Golden Week 2025 is expected to be one of the busiest travel periods in recent years, with outbound accommodation...

Thailand’s tourism ambitions to attract more Chinese travellers took centre stage at the PATA Knowledge Forum last week, where speakers examined how the country...