Amadeus and South Korean online travel platform Myrealtrip have signed a global agreement to expand their partnership and collaborate on technology and content development initiatives.
The agreement was formalised during a signing ceremony at Amadeus’ Singapore office and builds on the companies’ existing relationship.
Under the partnership, Myrealtrip will deploy additional Amadeus technologies, including AI-powered solutions designed to support retailing, personalisation and operational efficiency. The companies will also work together on technology and consulting projects aimed at enhancing the customer experience.
A key focus of the agreement is the expansion of non-air content, including hotels and destination experiences, enabling Myrealtrip to broaden its product offering beyond flights.
The collaboration will also explore the use of Amadeus Hey!, the company’s traveller engagement platform, to support personalised communication and services before, during and after a trip.
According to the companies, the agreement is intended to support Myrealtrip’s growth plans while strengthening Amadeus’ role as a technology partner in the South Korean travel market.
Donggun Lee, CEO of Myrealtrip, said: “By collaborating closely on AI-driven capabilities, advanced search, and an expanded portfolio of non-air content, we are strengthening our technology capabilities as an AI-native travel platform to deliver greater scalability, personalisation and a more integrated travel experience for our customers as Myrealtrip continues to grow in (South) Korea and beyond.”
Renaud Nicolle, senior vice president, travel sellers, Asia-Pacific, Amadeus, added: “This agreement reflects our commitment to collaborate openly and support Myrealtrip’s next phase of growth. As AI continues to transform the travel ecosystem, we’re focused on enabling partners with the intelligent, connected capabilities needed to personalise experiences and drive smarter operations.”
