Global Hotel Alliance (GHA) has joined forces with Regent Seven Seas Cruises (Regent) to bring more rewards and benefits for both GHA and Regent’s loyal members.
This agreement also marks the first time a cruise line has partnered with GHA, bringing together two leading luxury brands in the travel sector.
With access to 800 hotels, resorts and palaces operated by 40 hotel brands in 100 countries, GHA Discovery members are rewarded with the programme’s rewards currency, Discovery Dollars (D$1 equal to US$1).
Through this partnership, its 24 million members will now enjoy the additional benefit of earning D$ by reserving a voyage with Regent – they will also be fast-tracked to GHA Discovery Titanium status, which provides a number of benefits at GHA hotels and resorts worldwide.
GHA members will also receive a welcome gift of champagne and chocolates to be enjoyed once on board their reserved voyage.
In addition, to celebrate the launch, GHA Discovery members can collect triple rewards of up to D$7,500, redeemable at any participating GHA hotel or resort. The offer is valid for bookings till September 30 for cruises departing on or before December 31.
“This strategic partnership will expand our reach, provide more choice and rich new benefits to our customers; and for GHA, it will drive significant enrolments notably from key markets such as the US, generating incremental revenue to our hotel brands,” remarked Chris Hartley, CEO of GHA.
Andrea DeMarco, president, Regent Seven Seas Cruises, said: “We view this landmark partnership as a win-win as it offers GHA members the opportunity to be rewarded for sailing with Regent, while also providing the many benefits of the GHA Discovery loyalty programme to current Regent guests who choose to enrol, at no extra cost.
“With the addition of our newest ship, Seven Seas Grandeur, later this year, this partnership comes at a perfect time as there are now more opportunities than ever before to create life-long memories aboard The World’s Most Luxurious Fleet.”
