Lion Travel Group accelerates digital transformation with Amadeus

Taiwan’s largest travel agency, Lion Travel Group, is working with Amadeus to support its expansion plan in growing its footprint in Taiwan and across Asia-Pacific through digitalisation.

The collaboration will see Lion Travel implement New Distribution Capability (NDC) which will enable the agency to provide richer, NDC-sourced content available on the Amadeus Travel Platform by using the Amadeus Travel API to its customers in Asia-Pacific.

The collaboration will enable Lion Travel to provide NDC-sourced content available on the Amadeus Travel Platform

Lion Travel will also utilise Amadeus’ Master Pricer Instant Search which serves up the best bookable recommendations for any given search request in a sub-second to deliver a seamless search, order and buy experience to its customers.

Jason Wang, chairman, Lion Travel Group, commented: “We have started working on projects to revamp our technology platform to provide a frictionless travel experience for our customers, either online or offline.”

“This multi-year agreement is a testament to both the strength of our partnership and Lion Travel’s commitment to transform its technology and lay the foundation to modern retailing,” said Javier Lafourgue, executive vice president, travel unit, Asia-Pacific, Amadeus.

“We look forward to supporting (Lion Travel’s) growth and help deliver content and services at the right touch points in their travellers’ journey.”

Sponsored Post