Cebu Pacific (CEB) has strengthened its partnership with the Singapore Tourism Board (STB) to encourage travellers to visit the Lion City.
Both parties previously signed a memorandum of understanding in April last year to mark the reopening of Singapore’s borders, and have now renewed the agreement to intensify their collaboration to promote travel to Singapore.
Key projects will include joint marketing and promotions, and joint business development in the areas of fly-cruise and meetings and incentive corporate groups.
Juliana Kua, assistant chief executive for international group, STB, said: “Philippines is a key market for Singapore, and the attractive promotions from Cebu Pacific will be complemented by STB’s ‘SingapoRewards’ programme, which offers a free experience for every eligible tourist to Singapore.”
CEB currently flies thrice daily between Manila and Singapore, and once daily from Cebu. The airline will increase its Singapore flights from Davao up to four times weekly starting on March 26, and introduce its daily Clark-Singapore flight on April 28.