Filipino-owned Chroma Hospitality – comprising three brands Crimson Hotels & Resorts, Quest Hotels, and Timberland Highlands Resorts – has launched a new campaign entitled The Time is Now to encourage travellers, both leisure and for business events, to visit the
Philippines.
The campaign dishes out travel perks for bookings made during the campaign period, which runs for a year.
Chroma Hospitality’s vice president sales and marketing, Carmela H Bocanegra, told TTG Asia that in line with the campaign, the group will reopen Crimson Resort & Spa Mactan in Cebu, after a pandemic-induced closure. It will greet guests with redesigned facilities and a new Japanese restaurant. The property’s event facilities will also be revamped later this year.
Prior to the pandemic, the resort welcomed 30 per cent domestic guests, and 70 per cent from South Korea, China and Russia. This year, Crimson Resort & Spa Mactan will focus on western European markets such as France and Germany.
“Aside from roadshows, we are working with local wholesalers and TUI, and are trying to appoint a GSA here in Europe,” said Bocanegra.
Further on in 4Q2024, Chroma will open its first property under its new brand, Grafik – the 256-key Grafik Baguio in Camp John Hay. The sustainability-focused hotel will feature three F&B outlets, a spa, and meeting facilities.
