Dubai’s flagship airline Emirates is inviting visitors to experience Expo 2020 Dubai in a new global campaign fronted by Australian actor Chris Hemsworth.
The campaign illustrates the ultra-futuristic themes and experiences in store at Expo 2020 Dubai when it opens its doors on October 1.
Reem Al Hashimy, UAE minister of state for international cooperation and Expo 2020 Dubai director general, said: “Expo 2020 Dubai will be one of the greatest must-see events in the world. In addition to impressive marquee pavilions that immerse visitors in the themes of mobility, sustainability and opportunity, and 191 amazing country pavilions, there will also be an unforgettable celebration of music, art and culture with a packed entertainment programme, unique culinary experiences, and much more. It’s truly shaping up to be an event not to be missed.”
Hemsworth said: “In 2019, I partnered with Emirates and Expo 2020 Dubai to help bring awareness to what is a really important event for the world. We all have the power to shape a better future, and the last year-and-a-half has shown us that the possibilities are endless when we put our minds together. At Expo 2020 Dubai, the world will come together in the spirit of collaboration to provide real-life solutions that will benefit future generations.”
Conceptualised and filmed pre-Covid in time for the original opening date of Expo 2020 Dubai, the ad aims to convey the energising spirit of innovation, creativity, and the drive to create a better future – all key themes of the global event. Taking a layered approach to storytelling, the ad is supported by a myriad of computer-generated imagery animations and visuals to illustrate what the event would look like, as it was filmed while the Expo 2020 site was still under construction.
In the ad directed by two-time Oscar-winning director Robert Stromberg, Hemsworth transports viewers from the beaches of Dubai to the Expo 2020 Dubai site, bringing to life the event’s flagship mobility, sustainability, and opportunity pavilions, alongside the participating country pavilions.
Emirates is the premier partner and official airline of Expo 2020 Dubai, running from October 1, 2021 to March 31, 2022.