Sheraton Hotels & Resorts has roped in popular Chinese actress-singer Myolie Wu to star in a video marking the launch of its new brand campaign, Celebrate the Community, which celebrates the communal spirit and invites guests to reconnect and share experiences.
The video, filmed at the newly opened Sheraton Mianyang in China, captures the moments of connection and shared experiences with like-minded travellers and guests.
Jennie Toh, vice president, brand marketing and brand management, Asia Pacific, Marriott International, said: “The pandemic lockdowns have created an increased awareness and appreciation of the importance of social interactions in people’s lives. With the Celebrate the Community campaign, we hope to remind people of the power of collective and that we are better together.”
With 139 hotels and resorts in Asia-Pacific, Sheraton invites guests to reconnect with their community or explore new ones in local destinations through a collection of meaningful experiences at participating Sheraton hotels across the region.
At Sheraton Mianyang, for example, guests can create their own coffee blends and enjoy signature coffees such as Affogato and Espresso Martini at the on-site coffee bar and market &More by Sheraton, thanks to a tie-up between the hotel and local artisan coffee roaster Qian Xun.
Over in the Maldives, Sheraton Maldives Full Moon Resort & Spa has teamed up with coral propagation organisation Reefscapers to allow guests to participate in a coral fragment-planting activity in an effort to promote reef habitats and generate new coral. The activity, which is led by experts, provides an alternative business to the 250 inhabitants whose sole previous source of income was fishing.
At Sheraton Hong Kong Tung Chung, guests can enjoy a hands-on experience in organic farming activities and interact with local farmers to learn more about sustainable practices.