Singapore Airlines launches new global brand campaign

Singapore Airlines’s (SIA) latest Welcome to World Class campaign follows its cabin crew around top destinations – Singapore, Auckland in New Zealand, Barcelona in Spain, Mumbai in India, and Shanghai in China – as they discover varied and personal experiences with people and cultures.

The new global brand campaign will run on television, print, digital, out-of-home, and social media platforms.

Singapore Airlines’s new campaign shows its cabin crew discovering experiences from around the world

SIA’s executive vice president commercial, Lee Lik Hsin, said: “This campaign highlights our unwavering commitment to deliver a world-class travel experience, no matter the duration of the journey.”

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