Singapore Airlines’s (SIA) latest Welcome to World Class campaign follows its cabin crew around top destinations – Singapore, Auckland in New Zealand, Barcelona in Spain, Mumbai in India, and Shanghai in China – as they discover varied and personal experiences with people and cultures.
The new global brand campaign will run on television, print, digital, out-of-home, and social media platforms.
SIA’s executive vice president commercial, Lee Lik Hsin, said: “This campaign highlights our unwavering commitment to deliver a world-class travel experience, no matter the duration of the journey.”
