Trip.com’s global March 3.3. promotional campaign saw a record success, attracting over 700 million impressions across multiple product lines, including flights, hotels, and attractions from markets spanning Asia-Pacific, Europe and the US.
The popular Trip.com Double Date promotions are expected to expand, providing consumers with exclusive discounts and special offers that can help them save money and enjoy unique travel experiences throughout the year, including other dates such as 7.7, 9.9 and 11.11.
These double-date promotions follow the footsteps of widely recognised e-commerce events like Black Friday and Double 11, which have gained significant traction across Asia where consumers are inclined to maximise savings through lower prices and promotions.
The success of Trip.com’s Double Date initiative across various product categories drove total gross merchandise value up compared to the 3.3 sale period last year. There was significant growth across destinations, with markets such as Japan experiencing standout results in particular.
Downloads of the Trip.com app hit a new high during the campaign, with Trip.com trending as the number one app in the free travel app rankings on the Apple App Store and Google Play Store in Hong Kong SAR, South Korea and Singapore.
Trip.com’s COO, Schubert Lou, said: “We are confident that our double-date promotions will continue to attract global customers who seek to travel in style and comfort with the best possible deals.”
