Singapore Airlines (SIA) has launched its new brand campaign titled We Look Forward to Seeing You in the Air Again, as it gears up to welcome customers back to the skies.
The campaign kicks off with a 30-second video, which follows a group of travellers at various stages of the trip from their home to the aircraft.
SIA’s video features travellers levitating as they make their way to the airport, embodying the ease with which they navigate the new and reimagined customer journey
The video is designed to assure customers that they can expect to continue enjoying an “enhanced travel experience” with the airline, “despite the myriad changes brought about by Covid-19”.
It highlights the suite of health and safety initiatives introduced by the airline to give passengers the confidence and peace of mind as they fly again, as well as efforts to provide a seamless traveller experience in the new normal.
The video was unveiled on SIA’s website, as well as its Facebook, Instagram and YouTube pages. It also debuted to a global audience via online and international broadcast channels. The campaign will also be extended to print advertisements and out-of-home media.
Lau Hui Ling, general manager brand and marketing, SIA, said: “There is understandable excitement about the long-awaited reopening of international borders, and many of our customers have eagerly begun to make travel plans once again.
“We understand that during this time, some may still be concerned about the inflight and on-ground experience. With this video, we hope to reassure our customers that their well-being is our utmost priority, and that we significantly enhanced the travel journey with their comfort in mind.”
Singapore Airlines (SIA) has launched its new brand campaign titled We Look Forward to Seeing You in the Air Again, as it gears up to welcome customers back to the skies.
The campaign kicks off with a 30-second video, which follows a group of travellers at various stages of the trip from their home to the aircraft.
The video is designed to assure customers that they can expect to continue enjoying an “enhanced travel experience” with the airline, “despite the myriad changes brought about by Covid-19”.
It highlights the suite of health and safety initiatives introduced by the airline to give passengers the confidence and peace of mind as they fly again, as well as efforts to provide a seamless traveller experience in the new normal.
The video was unveiled on SIA’s website, as well as its Facebook, Instagram and YouTube pages. It also debuted to a global audience via online and international broadcast channels. The campaign will also be extended to print advertisements and out-of-home media.
Lau Hui Ling, general manager brand and marketing, SIA, said: “There is understandable excitement about the long-awaited reopening of international borders, and many of our customers have eagerly begun to make travel plans once again.
“We understand that during this time, some may still be concerned about the inflight and on-ground experience. With this video, we hope to reassure our customers that their well-being is our utmost priority, and that we significantly enhanced the travel journey with their comfort in mind.”