There is no rest for The Anam team, which has just unveiled its second property in Vietnam’s Mui Ne but is already embarking on the design and plans for yet another ambitious project in Phuc Yen.
Sharing details of the group’s “next big project”, Laurent Myter, group general manager, The Anam, told TTG Asia that a massive and “stunning” beach location in Phu Yen, a two-hour drive north of Cam Ranh, will allow the construction of two resorts.
“One will be The Anam, and the second will be a global luxury brand. We are still looking into partnerships. It could be a St Regis, a Ritz Carlton or a Rosewood – essentially a very high-end product,” said Myter, adding that government permits to build overwater villas there have been secured. Should plans pan out and these overwater villas are built, the new property will be the first in Vietnam to boast such accommodation.
Martin Koerner, group commercial director, said the two resorts will be distinctly different, each with its own value propositions and unique services.
“Both our location and the resorts’ configuration will give us private and exclusive access to the beach, which is an unusual aspect in South-east Asia,” opined Myter.
Besides the Phuc Yen development, the company is also close to finalising a convention centre and lifestyle complex right next to The Anam Cam Ranh. Named Axi Plaza, the beachfront building will pack in 10,000m² of shopping and dining facilities, a conference hall for up to 1,000 pax, and a rooftop bar offering panoramic views.
Axi Plaza has confirmed its first business event for this July.
Myter believes that the opening of Axi Plaza and business events coming in will bring greater attention to Cam Ranh.