Travellers shifting towards sustainable travel: WTTC and Group

World Travel & Tourism Council (WTTC) and Group’s latest report A world in motion: shifting consumer travel trends in 2022 and beyond reveals a heightened appetite for sustainable tourism among consumers, with 69% of travellers actively seeking sustainable travel options.

Together with Deloitte, WTTC and Group analyse the trends that shaped the Travel & Tourism sector last year. The report shows that sustainability is a key element of the travel agenda, with travellers eager to reduce their carbon footprint and support sustainable tourism.

More travellers are eager to reduce their carbon footprint and support sustainable tourism

According to a survey included in the report, 75% of travellers are considering travelling more sustainably in the future and nearly 60% have chosen more sustainable travel options in the last couple of years. Other surveys found that around 75% of high-end travellers are willing to pay extra to make their trips more sustainable, and nearly 60% of travellers said they were either already paying to offset their carbon emissions or considering it if the price was right.

There was also a 109% increase of international overnight arrivals in 2022, compared to 2021.

According to the report, last year consumers were willing to stretch their budget for their holiday plans, with 86% of travellers planning on spending the same amount or more on international travel than in 2019, with tourists from the US leading the list as big spenders.

However, 2023 is looking even better in terms of traveller spend. Despite concerns about inflation and the cost-of-living crisis around the world, 31% of travellers said they intend to spend more on international travel this year than in 2022.

Additionally, according to Deloitte’s Global State of the Consumer Tracker, more than half (53%) of global consumers surveyed during the summer last year said they plan to stay in a hotel over the following three months.

Julia Simpson, WTTC president & CEO, said: “The demand for travel is now stronger than ever and our report shows that this year we will see a significant bounce back. 2023 is set to be a very strong year for travel and tourism.

“Sustainability is top of travellers’ agenda, and consumers highlight the value they put on protecting nature and travelling responsibly.”

Jane Sun, CEO of Group, said: “The Asia-Pacific region, with its rapidly growing middle-class and dynamic economies, is well-positioned to capitalise on the growth of the industry and take its place as a leader in the global tourism economy.

“I’m optimistic about the positive momentum for the global resumption and growth of travel in 2023, primarily driven by mainland Chinese consumers, which will help accelerate worldwide recovery and development.”

Scott Rosenberger, hospitality & services sector leader, Deloitte Global Transportation, commented on the travel rebound: “Even the rise in inflation-driven financial concerns is not slowing the pace; incredibly, travel is being prioritised and flexible/remote work arrangements are creating new opportunities.”

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