Thailand tops European summer travel searches to Asia for second year
Thailand remains the top Asian destination for European travellers this summer, according to Agoda accommodation search data, with Bangkok, Koh Samui and Pattaya all...
Booking.com study finds travel optimism remains high in Asia-Pacific
Booking.com has launched its inaugural Travel Happiness Index, finding that travellers across Asia-Pacific continue to prioritise travel despite economic and global uncertainties, with meaningful...
Flexible booking emerges as a priority for Asian travellers
Accommodation type remains the most-used search filter on Agoda, but travellers across Asia are increasingly prioritising booking flexibility when choosing where to stay, according...
Gen Z demand for experience-led travel rewards: Agoda
Agoda research suggests Gen Z travellers across Asia are taking more frequent, experience-led trips, creating new opportunities for banks, airlines and loyalty providers to...
Travellers prioritise experiences despite rising costs: Klook
Travel demand across Asia-Pacific has remained resilient despite rising travel costs, with new research from Klook finding that 95% of travellers did not cancel...
Marriott debunks Gen Z myths in new luxury travel study
The long-held stereotype of Gen Z consumers as screen addicts, uninterested in traditional luxury, passive travellers and prone to impulsive trips has been challenged...
Australia hotel bookings outpace regional growth, says SiteMinder
Hotel bookings in Australia are projected to increase by 5.6% year-on-year between June and September 2026, according to new data from hotel commerce platform...
Marriott Bonvoy report highlights shifting hotel loyalty trends across Asia-Pacific
Marriott Bonvoy has released a new regional report examining how travel preferences and local market behaviours are reshaping hotel loyalty engagement across Asia-Pacific excluding...
Agoda highlights shifting Asian travel trends driving demand
Agoda reports that a growing middle class and changing travel habits across Asia are creating new revenue opportunities for the travel and hospitality industry,...
Agoda survey highlights growing demand for purpose-led travel in Asia
Agoda’s 2026 Sustainable Travel Survey indicates rising interest in travel experiences that deliver meaningful connections and support local communities across Asia.
The survey found that...
















