Tiket.com, Indonesia’s major OTA, has partnered with Artotel Group and Rumah Atsiri Indonesia through its Tiket Green movement to develop more sustainable travel experiences.
Tiket Green is a sustainability-focused initiative that promotes eco-conscious travel by identifying and supporting tourism partners that implement environmentally and socially responsible practices.
The collaboration reflects Tiket.com’s ongoing efforts to support the adoption of sustainable tourism in Indonesia. It also marks a new phase for Tiket Green, with a focus on “accommodation with experience”. Moving beyond traditional lodging, the initiative prioritises journeys that deliver measurable environmental and community benefits, while offering travellers more meaningful stays.
Speaking at the partnership media conference, Gaery Undarsa, co-founder and chief marketing officer of Tiket.com, said growing awareness of eco-conscious travel is shaping more purpose-driven travel behaviour.
Citing the Tiket Travel Industry Outlook 2026, Gaery said 63 per cent of travellers are familiar with sustainable travel concepts, while 67 per cent have previously stayed in eco-friendly accommodation.
Motivations include contributing to the environment (69 per cent), supporting local communities (49 per cent), and seeking more meaningful experiences (41 per cent). These findings indicate that sustainable travel is becoming a value-based preference rather than a passing trend.
Gaery added: “Tiket continues to expand Tiket Green, which as of 2025 has featured over 8,000 sustainable accommodation options across Indonesia and South-east Asia. Through this movement, we aim to strengthen our role in driving the industry’s transformation toward more responsible tourism.”
The partnership with Artotel Group and Rumah Atsiri Indonesia forms part of a broader strategy to build a sustainable tourism ecosystem.
Artotel Group represents a large hotel network with potential for scaled sustainability practices. It has received certification from the Global Sustainable Tourism Council (GSTC), with around 40 per cent of its portfolio having updated sustainability programmes as part of a long-term commitment.
Eduard Rudolf Pangkerego, chief operating officer of Artotel Group, said: “As part of the hospitality industry, we view sustainability as a long-term commitment that must be implemented consistently across our network. Through various ESG initiatives, we strive to deliver more responsible operational practices while ensuring the stay experience remains comfortable and relevant for guests.”
Rumah Atsiri Indonesia is an “edu-recreation” and wellness destination located on the slopes of Mount Lawu in Central Java. It is recognised for its focus on essential oils and aromatic plants, and for its role in regenerative tourism.
The organisation integrates experience, education, and community empowerment, allowing visitors to observe and engage with sustainable practices.
Natasha Clairine, director and founder of Rumah Atsiri Indonesia, shared: “Sustainability shouldn’t stop at operational practices; it needs to be presented as a direct experience. By integrating education, exploration, and community empowerment, we want to provide experiences that are not only meaningful for visitors but also provide a real impact for the environment and society.”
