Top News Radisson Hotel Group launches new loyalty programme By TTG Asia / Posted on 24 October, 2022 15:00 Radisson Hotel Group’s (RHG) upgraded Radisson Rewards loyalty programme promises to fast-track guests towards exclusive benefits and advance VIP members to the highest tier twice as fast as before. Benefits includes in-stay privileges such as complimentary upgrades, F&B discounts and additional experiences, as well as post-stay benefits such as the option to make a stay carbon neutral by redeeming points to offset the footprint of their stay. Loyalty members enjoy a more flexible redemption system; Radisson Blu Resort Cam Ranh pictured The new programme has also been simplified with just three tiers – Club, Premium, and VIP. The new Discount Booster for future reservations will allow members the choice to boost their discount by reducing the number of points they earn. With the new dynamic redemption model, members can book any room type in any hotel, and will be able to use their points how and when they like, with the flexibility to choose how many points to use for an Award Night or combine points with cash for room bookings and hotel services. Radisson Rewards aims to be more personalised and to provide an enhanced digital experience for members. Members can quickly access information such as their previous bookings, invoices, favourite hotels, and much more. Travel professionals will also be able to earn and redeem points when booking for others – the flexibility of the programme allows them to share their points with other members, use them to book meeting and event spaces, and earn extra points upon new member referrals. Radisson Rewards plans to expand its current portfolio through global partnerships across three key pillars – new travel, financial, and sustainability – to bring more value to members.