Marriott International has signed with Ant Group to enhance its digital operations in the Chinese market, providing Alipay members with various benefits when they sign up for the Marriott Bonvoy Rewards Program, as well as enabling the hotel company to upgrade products and services to further improve the consumer experience.
The partnership will also further expand the potential for Marriott to serve more customers in China in addition to the over 10 million newly-enrolled members the brand has gained through various channels since 2017.
“Marriott International has a long history in China, and with more than 450 operating hotels across 23 brands in Greater China, we are committed to catering to the needs and preferences of all our guests,” said Henry Lee, president, Greater China, Marriott International.
“Our diverse brand portfolio offers further opportunities for innovative collaborations with Ant Group. To support the recovery of the travel industry, we are looking to offer exclusive travel experiences for high-net-worth members using Alipay.”
From now to March 31, 2023, qualified Alipay members can sign up for a Marriott Bonvoy membership through the app and enjoy different levels of benefits, such as a digital coupon for afternoon tea at Marriott International hotels; new members can get breakfast by spending RMB 1 (US$0.15) at selected Marriott International hotels till June 24, 2022.