Marriott International has expanded its Good Travel with Marriott Bonvoy programme, from just 15 pilot hotels to nearly 100 hotels and resorts now across more than 50 destinations across Asia-Pacific, providing even more opportunities for travellers to turn their vacations into meaningful travel that connects with local communities and the environment.
According to Bart Buiring, chief sales and marketing officer, APAC, Marriott International, the programme expansion was driven by positive response from hotels and guests.
“Apart from this, the pandemic has shifted the way people travel – to have a positive impact on countries and to blend working trips with leisure,” he added.
According to the 2022 American Express Travel Global Survey, people are now more intentional about where they spend their money, and impact travel is resonating across all demographics.
Buiring said Good Travel with Marriott Bonvoy programme stands out from other similar programmes with the “truly grassroots efforts by our hotels”.
“We asked them to structure their activities on three key pillars – environmental protection, community engagement and marine conservation – and branding all experiences through a loyalty programme in a creative and curative manner,” he said.
Targeting the leisure travel market – families looking for a more meaningful travel experience – and corporate travellers, the foundation of the programme is synonymous with people wanting to reconnect with each other; it also helps connect member guests with local experts and NGOs at the destinations they visit, while promoting and deepening cultural understanding. These experiences are available for non-members as well.
The programme has the support of travel planners, agents and meeting planners, shared Buiring.
At present, Good Travel with Marriott Bonvoy programme offers meaningful experiences in many destinations – Australia, Fiji, Indonesia, Japan, India, Malaysia, China, Hong Kong, Macau, Nepal, Sri Lanka, Thailand, Vietnam and the Maldives. Guests can choose to plant mangrove seeds in the forests of Langkawi to restore the wetlands, joining a temple preservation in India to mitigate the destructive effects of sandstorms on its façade, and more.