Travel Technology Sabre and Emirates reach new distribution agreement By TTG Asia / Posted on 6 October, 2021 12:40 Emirates B77W departing toward Dubai Sabre Corporation and Emirates have signed a new multi-year, worldwide distribution agreement that will provide Sabre-connected travel buyers and agencies with access to the airline’s content, through Sabre’s GDS. Further to this, Emirates will create and distribute NDC offers through the Sabre GDS. The new contract will connect Emirates to a global network of travellers, while supporting its global vision to provide travel buyers and travellers with personalised offers. Emirates re-establishes long-standing partnership with Sabre Emirates CCO Adnan Kazim said: “The new contract will support us to meet the needs of our agency partners. Providing agencies with flexibility, choice and efficiency will help them to thrive in the current climate and will help us drive revenue and growth.” Roshan Mendis, CCO, Sabre Travel Solutions, added that the agreement “will provide both Emirates and travel buyers with immense value, removing complexity in the buying process, which is crucial to the recovery of the industry”. In addition, Sabre will continue to partner with Emirates on advanced retailing, data and analytics capabilities through a number of its solutions in areas such as network planning, revenue optimisation and market intelligence.