Malaysia Airlines and Tourism New Zealand have entered a two-year partnership to support travel demand to New Zealand through coordinated marketing initiatives, aimed at increasing visitor arrivals and strengthening destination visibility across key markets.
The collaboration brings together both organisations to promote New Zealand to a broad range of travellers, including young professionals, group travellers and those seeking nature-based and adventure experiences. Campaign activity will focus on the country’s landscapes, cultural heritage and range of experiences, from wellness retreats and coastal journeys to culinary and outdoor activities.
The partnership also supports New Zealand’s positioning across Asia and other international markets, with a focus on reaching travellers seeking experience-led journeys.
Malaysia Airlines currently operates 10 weekly flights between Kuala Lumpur and Auckland, providing direct connectivity between the two countries. The route is served by the airline’s A330neo aircraft, offering updated cabin features and enhanced travel efficiency, alongside onward connections through Kuala Lumpur.
Recent visitor data reflects continued growth in travel from Malaysia. As of February 2026, New Zealand recorded 32,200 arrivals from the market over the previous year, representing an increase of 11.5 per cent year on year.
“New Zealand cannot wait to welcome more visitors from Malaysia as they take the trip of a lifetime to visit our beautiful country,” said Angela Blair, general manager international, Tourism New Zealand.
“As both nations continue to deepen collaboration, Malaysia Airlines is proud to connect Asia and beyond to Aotearoa through our direct Kuala Lumpur-Auckland service and premium travel experience. Together, we look forward to inspiring more travellers to discover the lifestyle, beauty, and warmth of New Zealand while unlocking new opportunities for tourism growth between our two nations,” added Bryan Foong, CEO of airline business, Malaysia Aviation Group.
