TTG Asia’s Loyalty Wars bags PATA Gold Award

An analysis on hotels’ growing competition for guest loyalty has won the PATA Gold Awards 2021 for Business Article.

Titled Loyalty Wars, the article was authored by TTG Asia Media’s senior correspondent, Caroline Boey. It was published within the TTG Asia + TTGmice Hospitality Special edition in July 2020.

The annual PATA Gold Awards 2021 is held online, with PATA CEO Liz Ortiguera (left) and MGTO director Maria Helena de Senna Fernandes (right) presenting the awards to 20 winners; TTG Asia Media group editor Karen Yue accepts the award

This is TTG Asia‘s first PATA Gold Awards win for Business Article, and the eighth for TTG Asia Media’s stable of English language trade titles. TTG Asia Luxury won the award in 2016; TTGmice won the award in 2008, 2011, 2013, 2014, 2018 and 2020.

Sponsored Post