Top News STB kickstarts SingapoReimagine Global Conversations forum series on the future of travel By TTG Asia / Posted on 8 September, 2021 15:16 The Singapore Tourism Board (STB) has launched SingapoReimagine Global Conversations, a new forum series that puts industry game-changers on the global stage. Featuring speakers across different sectors, disciplines and locations, the series outlines new travel experiences and business models that demonstrate how the travel industry has innovated and adapted for the future in the wake of the pandemic. The inaugural SingapoReimagine Global Conversations will spotlight different topics with speakers from across various industries STB CEO Keith Tan said: “The needs and expectations of travellers are changing significantly. As borders gradually reopen around the world, the tourism industry must work together to innovate, develop solutions and reimagine what the new travel experience can and should be. With SingapoReimagine Global Conversations, we hope to provide a platform for such innovation, and a voice for leaders in the tourism sector and beyond.” SingapoReimagine Global Conversations is a key part of STB’s SingapoReimagine initiative, which was launched last year to affirm the destination’s commitment to shape a new standard for travel, through safety, technology, experiences and sustainability. The series comprises three key forums, with overseas adaptations. The first forum, titled Reimagine Experiences, is available on-demand in four video episodes released weekly on STB’s website and YouTube channel starting today. The episodes will tap into the top minds in tourism and lifestyle, through a rich blend of interviews, rapid-fire questions, and data insights, to inspire new collaborations and ideas. The other two forums, which will focus on the themes of travel journeys as well as sustainability and wellness, will be introduced later this year and in 1H2022. In the first episode, global trend forecaster and data partner WGSN unveils deeper insights into three future traveller profiles – The Wander Must, The Mindful Explorer, and The Slow Pacer – that will influence the future of the travel industry, as well as actionable steps for industry stakeholders. Reimagine Experiences will spotlight different topics with featured speakers from across the attractions, design, entertainment, events, hospitality, sports, technology, and MICE industries. These include Warner Music Group; travel and lifestyle company Blue Sky Escapes; local experience curator Tribe; National Gallery Singapore; sporting events organiser Ironman Group; as well as Raffles Singapore and Double Confirm Productions & Sight Lines Entertainment, which collaborated to produce a first-of-its-kind interactive virtual play within the hotel’s premises. To further discussions on reinventing the travel experience, SingapoReimagine Global Conversations will be rolled out in overseas markets in localised formats. These include the US where SingapoReimagine Global Conversations will partner with The New Yorker Festival to feature a moderated panel session on food and sustainability. In China, it will take place as STB China MICE conference, which will include a panel discussion on topics such as tech-enabled experiences and sustainability. In the UK and Dubai, it will take the form of a panel session on sustainable travel and building liveable cities. To catch all episodes of SingapoReimagine Global Conversations, visit bit.ly/globalconvos.