PATA has introduced an upgraded version of its PATAmPOWER platform, expanding the tourism data tool’s functionality, coverage and user experience for industry stakeholders across Asia-Pacific.
The enhanced platform was unveiled on May 13 during the PATA Annual Summit 2026 in South Korea.
PATAmPOWER consolidates tourism-related datasets, including visitor arrivals, aviation, expenditure and forecast information, into a single dashboard designed to support data-driven planning and decision-making across the travel sector.
The updated version features a redesigned interface, improved dashboard functionality and expanded filtering, visualisation and export capabilities intended to streamline navigation and analysis.
The platform is designed for use by governments, destination management organisations, national tourism organisations, aviation and hospitality companies, as well as researchers and analysts. Available datasets include monthly international visitor arrivals across Asia-Pacific destinations, annual visitor profiles, average visitor expenditure, inbound flight frequencies, seat capacity projections and tourism forecasts by origin market.
PATA said the platform draws on data provided through collaborations with official government tourism authorities and aviation data company OAG, which serves as one of the association’s official data providers.
Access to PATAmPOWER is available through PATA InfoHub accounts, with varying levels of member access depending on membership tier. Selected datasets may also be made available publicly upon request.
“This upgraded version of the PATAmPOWER platform has been redesigned with our users in mind. The platform is now easier to navigate, which naturally leads to more instantaneous access to the insights needed for decision makers,” said Noor Ahmad Hamid, CEO of PATA. “As a trusted tool for our members over the years, we look forward to continuing to support them with an improved experience through this refined edition of PATAmPOWER.”
