Preferred Hotel Group refreshes loyalty programme

Preferred Hotel Group has unveiled a series of enhancements to its I Prefer Hotel Rewards loyalty programme, including all-new membership tiers, expanded earning and redemption options, and a Refer-A-Friend bonus offer.

With the addition of the two new membership tiers – Explorer and Authority – member benefits for the existing Insider and Elite tiers have also been revised.

Preferred Hotel Group updates loyalty programme with new tiers and more benefits; The Tongsai Bay pictured

New Insider members (0-24,999 points) automatically receive Insider status upon enrolment, earning points for every eligible stay and accessing benefits, room upgrades, complimentary Internet, a Beyond Green Stay Benefit Bonus, and digital access to Preferred Travel Magazine.

The new Explorer tier (25,000-49,999 points) offers all Insider benefits, a welcome amenity, and 20 per cent bonus points earning per eligible stay.

Elite members (50,000+ points) will enjoy all benefits of Insider and Explorer memberships plus 50 per cent bonus points earnings, a digital anniversary gift, and a F&B offering.

The new Authority tier (invite-only access) includes all Insider, Explorer, and Elite benefits, in addition to complimentary daily breakfast for two, concierge lounge access, a dedicated reservation line, and the ability to gift Elite status to three friends per calendar year.

Additionally, members now also have the option to use their points to book Reward Nights. For as little as 15,000 points per night, members can book stays at a selection of participating properties across North America.

As well, through the loyalty programme’s new Refer-A-Friend bonus initiative, members can receive points by referring friends and family to I Prefer by sharing a unique referral link via social, email or messenger.

Members earn 1,000 bonus points for each new sign-up, with bonus points also extended to each new member. The 1,000-point bonus is also being offered to travel advisors who onboard new members to the programme.

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