Travel Technology Princess Cruises ups service ante with on-demand feature By TTG Asia / Posted on 14 June, 2021 13:48 Princess Cruises is introducing a new on-demand service that allows guests to call a crew member to their exact location to make an in-person request for assistance. CrewCall service on demand will be available on stateroom TVs as well as the MedallionClass app and leverages the OceanMedallion wearable to guide a crew member to a guest’s exact location upon request. CrewCall will allow crew members to respond quicker to guests’ requests for assistance The corresponding CrewCall Chat feature lets guests text their specific question or request using a smart device to be answered or actioned virtually by crew. Jan Swartz, president of Princess Cruises, said in a statement that CrewCall allows the cruise line “to deliver high-touch, personalised service” and “minimises wait time at our guest services desk while simultaneously improving our responsiveness”. Both CrewCall features expand the OceanNow digital experience guests use to place food, beverage, retail and amenity orders for delivery directly to their location. CrewCall will be available to guests when Princess returns to sailing starting July 25 aboard Majestic Princess in Alaska, and aboard Regal Princess and Sky Princess with “seacations” in the UK starting July 31.