Singapore Airlines (SIA) has launched Kris+, an app that brings payment, lifestyle and rewards services together in one platform, as part of the company’s ongoing strategy to drive non-airline revenue streams.
On top of dining, retail and entertainment discounts, Kris+ also allows users to earn miles from everyday spend, or pay for purchases and experiences with these miles.
With an updated interface and user experience, Kris+ will also personalise offers for SIA’s global customer base via location-based or interest-based recommendations, offer discounts, miles-back, instant rewards and exclusive birthday and PPS privileges.
Currently, Kris+ has more than 150 partners with over 650 outlets in Singapore providing customised deals for its customers, with more merchants to be progressively added to the app in the coming months. In addition, Singapore residents who travel abroad will also enjoy special offers and rewards from January 2021 when Kris+ brings on board overseas partners and merchants in selected destinations to the platform.
KrisPay, the airline’s loyalty digital wallet, has also been integrated into Kris+. It will soon be enhanced with other in-app payment options, allowing users to simultaneously earn more miles with each purchase.