Top News Tourism Australia lures international visitors with 8D audio escapes By TTG Asia / Posted on 2 October, 2020 12:38 A series of new immersive videos will transport viewers from around the world into the heart of some of Australia’s most iconic landscapes, as part of efforts by the country’s tourism board to inspire future holiday plans. Harnessing 8D audio technology, the six videos take viewers on a sensory journey, immersing them in the sights, sounds and textures of destinations such as Uluru, Sydney Opera House, Fraser Island and the Daintree. Hear and experience Australia ‘first-hand’ with Tourism Australia’s series of realistic 8D audio videos 8D audio is a sound engineering treatment that, when the viewer wears headphones, gives the music and sounds a three-dimensional effect for an immersive experience. This marks the first time a tourism body has utilised this technology for a video series. The videos have each been themed by colour – blue, red, magenta, green, black and white – to evoke a range of feelings and emotions, and showcase the visual diversity and vibrancy found in Australia. Tourism Australia managing director Phillipa Harrison said the videos would give travellers around the world a taste of Australia from the comfort of home. “Many people have had to put their travel plans on hold this year, but reassuringly, the demand for Australian holiday experiences hasn’t waned, with many still dreaming about travelling here in the future,” she said. “Although the current border restrictions mean that international travellers can’t visit right now, we need to continue to keep Australia top of mind through bold and engaging initiatives, and remind them of the exceptional experiences that await them when they can travel here again. The videos are part of Tourism Australia’s renewed international content marketing programme to drive traffic and engagement to its channels, and can be viewed on Australia.com/8DEscapes and Tourism Australia’s YouTube channel. They are supported by a series of articles on Australia.com providing information on the highlighted experiences and destinations.