Premium river cruise operator AmaWaterways is charting multiple courses across continents with new ships, itineraries, and experiences
Brought to you by AmaWaterways
Small but upscale ships, a high level of personal service and itineraries that take travellers to places less travelled, river cruising offers a different way to experience cities and towns in the heart of countries.
Offering this is AmaWaterways with a brand refresh that reflects its high-touch service and commitment to immersive travel experiences, as it accelerates its fleet expansion with more than 50 ships planned by 2032.
Global voyages
With itineraries across continents, the world is one’s oyster.
In Europe, AmaWaterways continues to deepen its presence along the Danube with the launch of AmaSofia this year. The new vessel expands the company’s offerings on one of Europe’s most iconic rivers, sailing through destinations rich in history, culture and architecture in western and central Europe.
Travellers seeking a more immersive journey can also pair their river cruise with the brand’s new City Escapes programme. Designed to extend stays in major European cities and during quieter travel periods, guests can spend more time exploring key cities such as Paris, Amsterdam, Vienna, Strasbourg and Budapest, as well as other historic towns in a more authentic and relaxed way.
AmaWaterways is also expanding its presence in Africa with four new itineraries designed to showcase the continent’s landscapes, wildlife and cultures.
The itineraries combine river cruising with safari experiences, allowing travellers to explore destinations through multiple perspectives. Guests can encounter wildlife in national parks, cruise along waterways and engage with local communities, creating journeys that go beyond traditional sightseeing.
The expansion underscores AmaWaterways’ continued investment in long-haul experiential travel and growing demand for immersive itineraries that connect guests more closely with nature and culture.
In Asia, AmaWaterways will debut a new ship on the Mekong River in 2027. Joining the AmaDara, the 60-stateroom AmaMaya will introduce travellers to the cultural traditions and way of life as it cruises through Vietnam and Cambodia through curated itineraries.
The AmaWaterways difference onboard
A key differentiator for AmaWaterways lies in its onboard experiences, particularly its culinary offerings. Across its fleet, regional cuisine plays a central role in the guest experience, with menus crafted using locally sourced ingredients and inspired by regional traditions.
Guests can discover the flavours of each destination through dishes that reflect local culinary heritage, bringing an added sense of place to every journey. On select sailings, The Chef’s Table Experience offers an elevated dining concept showcasing carefully curated menus and immersive gastronomic storytelling.
For instance, it has also introduced experiences such as Cooking with Mamie on select France itineraries, where a French grandma will host intimate cooking sessions for small groups and share stories and techniques that have been passed down through generations, connecting travellers more deeply to the destinations they visit.
Supporting travel advisors
The company is also strengthening support for the trade with enhanced digital tools for travel advisors.
Through a new partnership with Approach Guides, advisors can now create free co-branded marketing pages featuring AmaWaterways itineraries and experiences.
The tool allows advisors to personalise content with their own branding and contact details, making it easier to market river cruises and generate leads without requiring technical expertise or additional logins.
Embark on your next river voyage now at AmaWaterways.
