The former tourism secretary of the Philippine Department of Tourism (DOT), Ramon “Mon” Jimenez, Jr has passed away this week at the age of 64.
The DOT’s present chief, Bernadette Romulo Puyat, has issued a statement, paying tribute to the “immeasurable contributions of secretary Jimenez who laid down the foundation for the country’s most famous tourism campaign, It’s More Fun in the Philippines”.
Puyat added that he was also behind many DOT policies that helped shape the National Tourism Development Program (NTDP) for 2016-2022.
“Today, we mourn the loss of Mon Jimenez but we will be forever grateful to him for the growth of the tourism sector, and for promoting the Philippines as a place that is wonderful, joyous and fun,” said Puyat.
With metro Manila still on lockdown, friends and former colleagues from the Hotel Sales and Marketing Association as well as other tourism sectors have arranged for a virtual eulogy in remembrance of Jimenez.
The virtual eulogy will be held on Facebook on April 29, 19.30 local time, right after the virtual mass on Jimenez’s Facebook account.