Next Story Group hires new VP to drive regional growth

International hospitality group Next Story Group has appointed Christopher Ely as vice president of business development and asset management.

Based in Singapore, Ely joins the Asia-Pacific leadership team in rolling out Next Story Group’s strategy for sustainable growth. He will be responsible for developing and executing Next Story Group’s regional development plans, in line with its Vision 2025 goals.

Next Story Group hires Christopher Ely (above) as vice president of business development and asset management

“This latest appointment reflects Next Story Group’s focus on driving strategic growth across key markets in Asia-Pacific. Chris is a great complement to our leadership team and brings with him extensive hospitality experience and proven expertise across various markets,” said Darren Edmonstone, CEO, Next Hotels & Resorts.

Before joining Next Story Group, Ely most recently served as senior vice president of asset management and strategic advisory at Jones Lang Lasalle Hotels and Hospitality Group, where he oversaw numerous luxury and midscale resorts and hotels in and around the region, with a key focus in the Indian Ocean, the Maldives and Seychelles.

Prior to that, he was the corporate director of planning and support – Asia-Pacific for Outrigger Resorts and spent a decade with Jumeriah Group in the operations and development team. In addition to that, he took on other roles, including hotel manager of Jumeirah Beach Hotel in Dubai and general manager of Jumeirah Dhevanafushi in the Maldives.

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