Next Story Group writes out new Ink Hotels brand


International hospitality company Next Story Group marks the addition of Ink Hotels to its brand portfolio with the opening of the 162-key Ink Hotel Melbourne Southbank.

“Ink Hotels is a compelling brand that resonates with travellers with a Gen Z mindset. It is a great addition that strengthens Next Story Group’s brand portfolio which will boost our expansion plans,” said Darren Edmonstone, CEO of Next Hotels & Resorts.

“Our differentiated brand portfolio enables us to have the right brands in the right locations and to capture key segments in our key markets, including Australia and South East Asia, where we are continuing to drive strong strategic growth.”

Ink Hotel Melbourne Southbank touts a sustainable approach to amenities. Australian-made Metis bathroom amenities include refillable pump bottles that eliminate the need for single-use toiletries. Sparkling and still water dispensers in public spaces enable guests to fill up reusable bottles on their way out, hence reducing plastic bottle usage.

The hotel will house a Kitchen & Bar featuring a Grab & Go selection of snacks available 24/7. It also serves Streat coffee, with earnings from coffee sales going towards a training and education programme organised by Streat which supports disadvantaged youth.

To celebrate the opening of Ink Hotel Melbourne Southbank, guests can enjoy a special opening rate from A$119 (US$84) for bookings made between now and January 31, 2020 for stays until June 30, 2020.

Next Story Group is also planning to open a second Ink hotel in Singapore come 2021. Ink Hotels will feature social public spaces for guests to chill, work or hang out with fellow travellers and locals.

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