More details unfold for Next Story Group’s APAC expansion

After announcing plans to add 50 Kafnu properties in Asia-Pacific, The Next Story Group has now unveiled further details of the brand’s expansion using a hub-and-spoke model.

Following the launch of Kafnu Hong Kong in late 2017, Next Story Group opened Kafnu Taipei and Kafnu Bengaluru this year. Kafnu Alexandria in Sydney and Kafnu Saigon Pearl in Vietnam are slated to open by the end of 2018, and with five confirmed Kafnu properties in the pipeline. Next Story Group is targeting a portfolio of 50 Kafnu communities by 2021.

To date, there are three operating Kafnu properties. By the end of 2018, Kafnu will be present in five locations.

Upcoming Kafnu openings in 2018 include Kafnu Alexandria, located in a three-storey building along Bourke Road in Sydney. The property will offer 16 guestrooms, a range of work spaces and meeting rooms, a podcast studio, a photo studio, a brainstorming room and an Oxygen Lab.

Kafnu Saigon Pearl is situated in the heart of Ho Chi Minh City and will offer eight floors of facilities, including work spaces, a lounge and music room, an entertainment room, an events floor, as well as an executive floor with nine guest rooms.

In 2019, Kafnu will expand into Colombo and Mumbai, as well as add a second property in Bengaluru.

In Kafnu’s hub-and-spoke strategy, a large city ‘hub’ of 5,000-10,000m2 is surrounded by ‘spoke’ locations of 2,000-5000m2 to offer Kafnu members the same level of utility and connectivity no matter the city.

It also provides members with access to strategic partnerships, premium services and private curated events.

“These back-to-back Kafnu launches form just the initial phase of our hub-and-spoke strategy, which supports our goal of operating 50 Kafnu locations across Asia-Pacific within three years. A region-wide network means that our Kafnu members can access like-minded communities of hyphenates wherever they travel to,” said Andreas Flaig, group chief development officer, Next Story Group.

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